Editor's Notebook: New VIO Dynamics Offer Expanding Service And Repair Opportunities

Editor’s Notebook: New VIO Dynamics Offer Expanding Service And Repair Opportunities

As a service provider to this evolving vehicle fleet, a better understanding of market conditions will help you identify growth opportunities and target business plans for the future.

An evolving U.S. vehicle fleet is giving way to significant ­opportunities for the aftermarket, particularly the average age of all light vehicles on the road, which now stands at a record high of 11.4 years, ­according to global automotive market intelligence firm Polk (www.polk.com).

That average age statistic is based on a review of more than 247 million U.S. car and light truck registrations earlier this year.

Particularly noteworthy are these other key findings:

• The average age of light trucks also increased to a record 11.3 years.

• The volume of 6- to 11-year-old vehicles is declining, with Polk expecting this segment to shrink by more than 20%.

• At the same time, the group of vehicles older than 12 years is on the rise.

• With the rebound in new ­vehicle registrations, Polk is forecasting the total VIO to grow 5% by 2018, to more than 260 million vehicles.

“These are interesting times for the automotive aftermarket,” said Mark Seng, vice president of Polk’s aftermarket practice. “Customers from ­independent and chain repair shops should be paying close attention to their business plans and making concerted efforts to retain business among the ­do-it-for-me (DIFM) audience.”

As a service provider to this evolving vehicle fleet, a better understanding of market conditions will help you identify growth opportunities and target business plans for the future. And, as you work to retain customers and gain new ones, here are some things to consider:

• With average vehicle age at a record high, so too is unperformed maintenance work that’s ripe for the picking. Don’t miss the opportunity to explain the undeniable link between regular vehicle maintenance and peak-performing vehicles that boost gas mileage and also prevent bigger-ticket repairs down the road.

• Sell necessary maintenance services to your customers by first educating them about the benefits of regular vehicle care. One of the main contributors of unperformed maintenance is ­consumer neglect due to the lack of knowledge about the need for vehicle system checks at ­specified ­intervals.

• Work on first impressions and your shop’s image. Focus on delivering expert repairs with every service, shop ­upgrades, marketing efforts and community outreach ­because first impressions run deep in attracting and keeping good customers. 

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Other Posts

Were things better when they were simpler? Probably not.  

Last month, Andrew Markel purchased a 1982 Chrysler New Yorker for $1,500.

1982 Chrysler New Yorker
AI Hallucinations

There are three things to look for when trying to determine if AI has created an image:

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.