CRP Automotive has completed the 100th episode of its “Inside The Brands” video series, which was developed as an informational and technical resource for professional automotive technicians. The new video is set to launch on April 24.
Monika LaPrete, CRP Industries’ marketing communications director, noted that unlike the previous 99 videos created by the CRP brand management team, the new 100th episode will not cover a particular technical topic, but instead has been cast as a “thank you” to fans and followers of the series and features entertaining bloopers and outtakes.
Launched in May 2015, the series features brief presentations and demonstrations from CRP Automotive’s AAE, Rein Automotive, Continental, Pentosin and AJUSA brand managers. In addition to an e-newsletter-style distribution to opt-in subscribers, the “Inside the Brands” series can be viewed on CRP Automotive’s YouTube channel.
“The 100th episode of the ‘Inside The Brands’ series is a wonderful milestone for our company,” said Mike Palm, CRP Automotive’s vice president of marketing and sales. “CRP Automotive prides itself on education and problem-solving, which is why we created this series. We want to ensure that technicians are regularly provided with valuable information that will help them excel at their jobs.”
CRP Automotive’s video series is designed to keep professional technicians up-to-date with the latest tips, tricks, techniques and product development information. The series features short tutorials from all of the company’s brand managers and covers common service issues, new product innovations and repair techniques in a simple and straightforward format.