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Akebono Brake Corporation Kicks Off ‘The Hardware You Need, With The Brakes You Trust’ Campaign

The product awareness campaign will continue through the end of the year, and is expected to conclude sometime in the first half of 2020 after the transition of parts has been completed.

Akebono Brake Corporation Receives Third Import Product Award

The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket.

Akebono Brake Corporation Names New President and CEO

Akebono Brake Corporation has announced the appointment of a new president and CEO, effective immediately. He will succeed interim president and CEO Kanji Miyajima.

Akebono Brake Corporation Launches New Website To Support North American Business

To drive and support the growth of its North American business, Akebono Brake Corporation has launched a new website to help customers more easily find information about its products and where to purchase them. The newly designed Akebonobrakes.com offers an enhanced user experience with improved navigation to specific product pages for each of its aftermarket

Akebono Brake Corporation to Partner with ExtremeWrench.com

Akebono Brake has partnered with ExtremeWrench to offer rewards points to independent repair shops via the ExtremeWrench rewards portal.

Akebono Expands ProACT, EURO Ultra-premium Brake Pad Lines

The expansion includes five new part numbers.

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Akebono Expands EURO Ultra-Premium Disc Brake Pad Kits

Company increases coverage by over 640,000 vehicles.

Akebono Releases ProACT and Euro Ultra-Premium Disc Brake Pad Kits

Kits for Buick, Chevrolet, Audi, BMW, and Land Rover Increases coverage by over 1.3 Million Vehicles.

Akebono Announces AAPEX Trivia Contest Winners

Akebono said the contest was designed to bring awareness to the company’s 40+ years of OEM, OES and aftermarket expertise.