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Akebono Expands Coverage Of EURO Ultra-Premium Ceramic Brake Pad Line

Akebono Brake Corporation has expanded the EURO ceramic brake pad product line to cover a greater number of European vehicle models. Akebono now offers 147 unique front and rear part numbers of its EURO brake pads, featuring its exclusive ceramic technology for popular European vehicle applications.

Akebono Brakes OE on 2011 Car of the Year

Akebono Brake Corporation is proud to announce that their ceramic brake pads are original equipment on the 2011 Motor Trend Car of the Year, the Chevrolet Volt.

New Name, New Strategy for Akebono

Akebono Corporation (North America) announced that as of January 1, its North American headquarters will operate under the name Akebono Brake Corp.

Import Vehicle Community Announces 2018 Import Product And Marketing Award Winners

The Import Vehicle Community recently announced the winners of its annual Product and Marketing Awards. The awards were presented to the winners at the Import Vehicle Community booth during AAPEX currently taking place in Las Vegas. The Import Vehicle Community is a community of the Auto Care Association focused on serving the needs of all

FRAS-LE Hires New Director of Sales and Marketing for the North American Light Vehicle Aftermarket

FRAS-LE, one of the largest friction materials manufacturers in the world, has appointed Randy Mordue as its director of sales and marketing for the North American Light Vehicle Aftermarket.