Moving into their second year of partnership, aftermarket auto parts giant Auto Value/Bumper to Bumper and Evernham Motorsports have turned up the heat for what is sure to be another great season.
As a NASCAR sponsor of Evernham Motorsports, Aftermarket Auto Parts Alliance, parent company of Auto Value/Bumper to Bumper, will receive primary status on the No. 10 Dodge in the 2006 NASCAR NEXTEL Cup Series and on the No. 9 Dodge in the Busch Series.
Richard Morgan, president and CEO of Aftermarket Auto Parts Alliance, had this to say, “As we look back on our first year of NASCAR participation and sponsorship of Evernham Motorsports, everything we had hoped to achieve has been fulfilled. And, as we look forward to our 2006 season, we are sure to continue to build on the success and opportunities that NASCAR sponsorship offers.”
The No. 10 Dodge will be showcased by driver Scott Riggs for NEXTEL Cup races at New Hampshire International Speedway on July 16, 2006 and at Richmond International Raceway on Sept. 9, 2006.
The Auto Value and Bumper to Bumper brands take the lead with the primary sponsorship of the Busch Series No. 9 Dodge driven by Jeremy Mayfield at California Speedway on Feb. 25, 2006. Not to be called a rookie any longer, Kasey Kahne will be behind the wheel of the Auto Value/Bumper to Bumper No. 9 Dodge for the Busch Series race at Bristol Motor Speedway on Aug. 25, 2006.
“We are excited to have Scott Riggs on our team in 2006. He’s a fan favorite of all ages,” said Morgan. Auto Value/Bumper to Bumper will be primary sponsor of the No. 10 Dodge for all other races in 2006 and will receive branding on Evernham team uniforms, team haulers and pit equipment.
Auto Value/Bumper to Bumper’s multi-year sponsorship of Evernham Motorsports will build their brand across a broad audience whose love affair with cars starts in their own garage and culminates with high performance racing. NASCAR brand research shows that NASCAR fans are more likely to have more than one vehicle. NASCAR fans are also more likely to buy used vehicles, which are typically older and require additional maintenance and auto parts.
“Auto Value/Bumper to Bumper is one of the largest auto parts distribution and marketing organizations in the world – they reach auto enthusiasts and race fans everywhere, from driveway mechanics to automotive engineers, and from grass roots racing to the highest levels of competition. They’re an ideal partner for Evernham Motorsports because we both pride ourselves on our proven performance and our dedication to quality and innovation,” said Ray Evernham, president and CEO of Evernham Motorsports.
Auto Value/Bumper to Bumper’s association with Evernham also will be used in key customer outreach efforts, retail marketing efforts and internal promotions. The affiliation will continue to complement Auto Value/Bumper to Bumper’s existing partnership with NASCAR and its NASCAR Performance Network, a branding and locator platform associating Auto Value/Bumper to Bumper’s parts stores and certified service centers with NASCAR’s 75 million fans.
“Auto Value/Bumper to Bumper represents hard-working automotive parts and service professionals who take pride in getting the job done right, and Ray Evernham and his team embody this attitude. Two things come from this attitude: success and championships,” said Morgan.
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