The National Institute for Automotive Service Excellence (ASE) has announced its relaunch of the ASE Store, featuring an updated, easy-to-use website and an expanded product line for automotive technicians who want to show their pride in their ASE certifications.

A major goal for the new store was to add products that would appeal to an increasingly diverse group of automotive professionals. Customers will now find apparel for all ASE students and professionals, featuring designs with the ASE logo using today’s current trends, such as technical blueprints, camouflage and distressed, in bright as well as traditional colors. The ASE Store also is still the exclusive source for all ASE recognition products, such as insignia, lapel pins and medallions.

“Certified automotive professionals are rightfully proud of their accomplishments,” said Tim Zilke, ASE president and CEO. “We are happy to provide them with a variety of ways to show that pride, from insignia to clothing to accessories. Our updated store will give them several new options to demonstrate their pride in ASE certification.”

To shop the new ASE Store, find it at asestore.com, or click on the ASE Store tab at ase.com.