Standard Motor Products Inc. (SMP) has selected TFI Envision Inc. to develop an integrated campaign to promote the SMP Parts App, which provides users with complete access to all SMP automotive aftermarket parts and more, on both iOS and Android platforms.
TFI Envision developed a demonstrative app video, introductory brochure, integrated launch print and digital ad campaign. In addition, the company launched a promotion called “SMP Share the App Sweepstakes” to drive installs of the app. This campaign included an integrated print and digital ad campaign and sweepstakes Microsite. The agency also developed the SMP Parts App in 2014.
The SMP “Share the App” sweepstakes, which ended on March 31, gave entrants the chance to win one of several Samsung Galaxy Note 4 Phones or Apple touch iPods. The first 500 entrants also received a free portable phone charger.
Click here to view the demo video: https://youtu.be/gv5sSoI1FPk.