UCoat It America LLC, a leading provider of commercial-grade epoxy floor coating systems for consumer and trade markets, has reached an agreement with the National Association of Stock Car Auto Racing Inc. (NASCAR) to become “The Exclusive Floor Coating of NASCAR Performance.”
This multi-year agreement with NASCAR Performance provides UCoat It with a marketing platform to enhance and differentiate its products and drive sales. UCoat It will utilize the NASCAR Performance marks and intellectual property on its packaging, as well as within literature, on its advertising and promotional programs, and at industry events.
“UCoat It’s agreement with NASCAR distinguishes its products as consistent with the performance and quality of NASCAR,” said Todd Armstrong, managing director, NASCAR Automotive Group. “We’re proud to welcome UCoat It as an integral partner in NASCAR Performance’s efforts to educate consumers about the importance of vehicle and garage maintenance.”
“Most of our customers are looking for ways to keep their garages clean and orderly,” said John Carafelly, vice president of marketing for UCoat It America. “NASCAR Garages and Race Shops are among the cleanest and best kept, and are a great reminder for NASCAR fans that proper maintenance of a vehicle is more rewarding when it’s done in a clean and neat work space.”
In addition to their new NASCAR Performance partnership, UCoat It also supports NASCAR as a Prize Money & Decal Program (Contingency) sponsor in the NASCAR Whelen All-American Series, with prize money provided to eligible teams.
About UCoat It America
UCoat It America LLC provides durable, commercial-grade, epoxy floor coatings for concrete or wood surfaces in residential and commercial environments, including garages, warehouses, factories and anywhere an easily installed, low-maintenance floor is needed. UCoat It’s parent company, Pro Cote, has more than 25 years of experience in commercial floor coating, primarily automobile dealerships, plants and factories. To date, UCoat It customers include more than 20,000 auto service centers, fleet maintenance facilities and municipalities. For additional UCoat It information, visit www.ucoatit.com.
About NASCAR Automotive Group
The NASCAR Automotive Group, based in the Charlotte, N.C. office, supports sponsorship and licensing partnerships of companies in the automotive category and the Prize Money & Decal Program. Under the NASCAR Performance brand, automotive partners build brand awareness and sales of their products and services via an integrated marketing program. The program includes: The NASCAR Technical Institute – a branch of Universal Technical Institute Inc. (UTI) that trains automotive technicians for the workforce; the NASCAR Performance Network – a nationwide network of quality automotive repair shops; a weekly TV show on SPEED called “NASCAR Performance”; a national radio show called “NASCAR Performance LIVE” on MRN and SIRIUS XM Radio; and print and online media programs with the BABCOX family of automotive magazines and NASCAR.COM.