TRW Automotive Aftermarket’s business in North America (NA) has announced its fourth 2014 range extension for its premium brake pad program.
The range extension comprises 27 part numbers and will provide coverage for an additional 4.7 million newer vehicles. This brings the total number of references in the program to more than 880 and covers over 97 percent of the vehicles in operation in NA.
Applications cover a range of makes and models and include: 2015 Audi A6 Quattro; 2015 Audi A7 Quattro; 2015 Chevrolet Spark EV; 2015 Ford Taurus SHO; 2015 Lincoln MKC; 2015 Mazda 6; 2015 Mazda CX-5; 2014 Ford Explorer; 2014 Kia Forte; and the 2014 Mitsubishi Outlander.
“Our first priority at TRW will always be safety; our premium friction line represents just that with its intelligent OE-design, fit and performance,” explained Mark Thorpe, sales and marketing director, TRW North American Automotive Aftermarket. “We pride ourselves on being first-to-market, and work diligently to provide solutions for the complex demands of the auto care industry.”
TRW has used its engineering expertise as a leading OE brake systems manufacturer to ensure the brake pad program offers the most suitable friction formulation for each vehicle application to optimize safety and performance. Where appropriate, TRW includes installation hardware in the box, facilitating optimal installation and on the road performance, said the company.
TRW’s friction material is made from a formulized mix of ingredients to facilitate a stable friction coefficient and optimized braking performance in hot or cold temperatures, at high or low speeds and under difficult or challenging conditions, proven over millions of miles of real-world driving. Providing a dominant offering of chamfered, slotted and shimmed designs, the range comprises ceramic and semi-metallic brake pad sets to support the proven OE formulations for optimal performance. For a quieter and more comfortable drive, TRW’s brake pads are fitted with premium shims which act as a damper between the friction material and the brake caliper.
