TRW Announces Fourth Premium Friction Range Extension This Year

TRW Announces Fourth Premium Friction Range Extension This Year

TRWTRW Automotive Aftermarket’s business in North America (NA) has announced its fourth 2014 range extension for its premium brake pad program.

The range extension comprises 27 part numbers and will provide coverage for an additional 4.7 million newer vehicles. This brings the total number of references in the program to more than 880 and covers over 97 percent of the vehicles in operation in NA.

Applications cover a range of makes and models and include: 2015 Audi A6 Quattro; 2015 Audi A7 Quattro; 2015 Chevrolet Spark EV; 2015 Ford Taurus SHO; 2015 Lincoln MKC; 2015 Mazda 6; 2015 Mazda CX-5; 2014 Ford Explorer; 2014 Kia Forte; and the 2014 Mitsubishi Outlander.

“Our first priority at TRW will always be safety; our premium friction line represents just that with its intelligent OE-design, fit and performance,” explained Mark Thorpe, sales and marketing director, TRW North American Automotive Aftermarket. “We pride ourselves on being first-to-market, and work diligently to provide solutions for the complex demands of the auto care industry.”

TRW has used its engineering expertise as a leading OE brake systems manufacturer to ensure the brake pad program offers the most suitable friction formulation for each vehicle application to optimize safety and performance. Where appropriate, TRW includes installation hardware in the box, facilitating optimal installation and on the road performance, said the company.

TRW’s friction material is made from a formulized mix of ingredients to facilitate a stable friction coefficient and optimized braking performance in hot or cold temperatures, at high or low speeds and under difficult or challenging conditions, proven over millions of miles of real-world driving. Providing a dominant offering of chamfered, slotted and shimmed designs, the range comprises ceramic and semi-metallic brake pad sets to support the proven OE formulations for optimal performance. For a quieter and more comfortable drive, TRW’s brake pads are fitted with premium shims which act as a damper between the friction material and the brake caliper.

You May Also Like

MotoRad Celebrates 65 Years at AAPEX 2023

AAPEX 2023 takes place in Las Vegas, Nevada on October 31- November 2.

MotoRad is proud to announce its 65th anniversary celebration at the upcoming AAPEX 2023 event. With a rich history spanning six decades, MotoRad has been at the forefront of delivering high-quality emerging technologies, thermal management and closure solutions, catering to a spectrum of technologies for Internal Combustion Engines, Hybrid, Plug-In Hybrid, and Battery Electric Vehicles.

ASE Fall Testing Registration Open

Those registering by Dec. 31 will have 90 days to schedule an appointment to take their selected ASE tests.

Visit FCS Automotive at AAPEX – Booth A4650

The AAPEX Show in Las Vegas will be held on October 31st – November 2nd.

PRT Will Present Various Product Lines at AAPEX 2023

Some of the launches apply to new vehicles, and one highlights is the new PRT complete strut assembly for the 2023 Toyota Tacoma.

Autoshop Solutions Partners With ShopBoss

Autoshop Solutions has launched an ROI integration tool that draws data from Shop Boss SMS into Autoshop Solutions’ dashboard.

Other Posts

KYB Offers $50 With Qualifying Shock or Strut Purchase

Promotion runs from September through November, 2023, offering a Mastercard Gift Card rebate.

Hunter Engineering Wins Two 2023 MOTOR Top 20 Contest Awards

Awards are  22nd and 23rd since 1994.

KYB Announces Maintenance-Based Fall Promo

KYB is encouraging consumers to replace worn shocks and struts by offering $50 back on eligible purchases.

Snap-on Conference Fuels Service Excellence for Techs

More than 9,000 attended the conference in Nashville.