Earlier this summer, Auto Value and Bumper to Bumper, part of the Aftermarket Auto Parts Alliance, teamed up with Federal-Mogul Motorparts for a Wagner Brake promotion called “Stay Cool With Wagner.” The exclusive program, which ran from May 7 through July 31, allowed professional repair shop owners who purchased Wagner Brake products from Auto Value and Bumper to Bumper locations across the United States the opportunity to earn merchandise from YETI as well as a chance to win a trip to Las Vegas, and cash prizes.
Depending on the dollar amount each shop spent in qualifying Wagner purchases, participants obtained great prizes from YETI, including Rambler tumblers, Lowball cups, larger bottles and even a Roadie cooler.
In addition, in the U.S., each participating shop owner earned multiple entries for a chance to win an all-expenses-paid trip for two to Las Vegas for the AAPEX and SEMA shows, including a four-night stay at The Mirage Hotel and Casino. Each of the 10 U.S. winners were then entered in a bonus drawing for cash prizes, which will be announced at the Federal-Mogul Motorparts booth during AAPEX at approximately 2:30 p.m. PT on Thursday, Nov. 1. The Grand Prize is $25,000; first prize is $10,000; second prize is $5,000; and seven runners-up will receive $250 each.
“When a ‘cool’ promotion is executed correctly and rewards our best customers for buying the Wagner products they trust you will see great interest and results,” said Dinah Jean Volante, marketing concierge, MOOG Louisville (Ky.) Warehouse. “The fact that 100 received free YETI merchandise, with eight of our customers winning trips to the Alliance Vegas Jackpot is really exciting.
“We appreciate [the] Alliance and the Wagner marketing team for working together with us in creating a program that we knew would be a winner. We also want to thank all our customers for their support and for making us their first call parts partner. I personally can’t wait to see what the next program from Wagner for Alliance members will look like,” Volante said.