To step up independent aftermarket participation in April with National Car Care Month, a new video has been produced by the Car Care Council to give distributors, repair shops and stores a “test drive” of community car care events with vehicle inspections. Loaded with footage of events in several states and candid testimonials from industry professionals, the video shows and describes specifically how car care events grow new business, increase traffic, improve employee moral and demonstrate community good will.
“Each year $50 billion in vehicle maintenance and repairs go unperformed. That’s a lot of service, repair and parts sales sitting out there because so many consumers don’t know what needs to be done to their vehicle and why it’s important,” said Rich White, executive director, Car Care Council. “Hosting free and fun car care events during National Car Care Month is an inexpensive and highly successful way to capture a greater share of that potential new business.”
Shop and store owners on the video explain how the cost of holding a car care event is minimal, compared to traditional advertising and describe the tool kit of marketing, event management and other resources available from the Car Care Council. The kit can be found by visiting www.carcareindustry.com.
The kit includes consumer education brochures, posters, bay banners, mirror hangers, vehicle inspection forms, an English/Spanish countermat and the very popular Car Care Guide. As a bonus, repair shops and parts stores that purchase the kits will be included in the Find-A-Shop locator on the www.carcare.org website.
The video can be viewed online at www.carcare.org. Single copies of the DVD can be ordered by contacting Beatrice Livioco at [email protected], or by calling (240) 333-1088.