Test Drive Car Care Month Events with New Video

Test Drive Car Care Month Events with New Video

Loaded with footage of events in several states and candid testimonials from industry professionals, the video shows and describes specifically how car care events grow new business, increase traffic, improve employee moral and demonstrate community good will.

To step up independent aftermarket participation in April with National Car Care Month, a new video has been produced by the Car Care Council to give distributors, repair shops and stores a “test drive” of community car care events with vehicle inspections. Loaded with footage of events in several states and candid testimonials from industry professionals, the video shows and describes specifically how car care events grow new business, increase traffic, improve employee moral and demonstrate community good will.
 
“Each year $50 billion in vehicle maintenance and repairs go unperformed. That’s a lot of service, repair and parts sales sitting out there because so many consumers don’t know what needs to be done to their vehicle and why it’s important,” said Rich White, executive director, Car Care Council. “Hosting free and fun car care events during National Car Care Month is an inexpensive and highly successful way to capture a greater share of that potential new business.”

Shop and store owners on the video explain how the cost of holding a car care event is minimal, compared to traditional advertising and describe the tool kit of marketing, event management and other resources available from the Car Care Council. The kit can be found by visiting www.carcareindustry.com.
 
The kit includes consumer education brochures, posters, bay banners, mirror hangers, vehicle inspection forms, an English/Spanish countermat and the very popular Car Care Guide. As a bonus, repair shops and parts stores that purchase the kits will be included in the Find-A-Shop locator on the www.carcare.org website.

The video can be viewed online at www.carcare.org. Single copies of the DVD can be ordered by contacting Beatrice Livioco at [email protected], or by calling (240) 333-1088.

You May Also Like

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

FCS Automotive announced the release of 42 new numbers in May, including:

8 Complete Strut Assemblies (936,389 vehicles in operation)

6 Shock Absorber Assembly Kits (2,696,801vehicles in operation)

16 Shock Absorbers (6,245,071 vehicles in operation)

12 Suspension Struts (2,135,974 vehicles in operation)

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

Other Posts

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.