Strategic Move by Interstate Ensures Premium Distinction of its Batteries

Strategic Move by Interstate Ensures Premium Distinction of its Batteries

Since Interstate began selling batteries in 1952, the company has differentiated itself in the marketplace as the service-driven provider of premium-quality automotive batteries. Now, Interstate has taken it a step further to continue this premium distinction.

Since Interstate began selling batteries in 1952, the company has differentiated itself in the marketplace as the service-driven provider of premium-quality automotive batteries. Now, Interstate has taken it a step further to continue this premium distinction.

Interstate Batteries launches a new, improved battery line on Feb. 1, 2006, with one of the longest warranties in the installer channel and a new look.

1. Longer warranty — In 1994, Interstate Batteries became the first in the professional-installer channel to offer an 18-month free-replacement warranty on automotive batteries. With the new product line, Interstate will again offer some of the best warranties available with free-replacement periods of 18, 24 and 30 months (good, better, best). This provides Interstate customers with the value they expect.

2. Different look — The Interstate-branded battery is the only one in North America with significant color recognition by the public. Interstate’s top-selling battery, the Mega-Tron II, will now have a new unique green top so that consumers and dealers can easily recognize the brand that stands for quality.

“Our new product line redefines Interstate Batteries service and product as the best value available today,” said Interstate Batteries President & CEO Carlos Sepulveda. “While many of our competitors are increasing pricing without adding value, we are increasing value to our market.”

For additional information, visit http://www.ibsa.com/www_2001/content/products/product_auto.asp.

You May Also Like

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for Automotive Service Excellence (ASE) Technician of the Future during the ASE Board of Governors Meeting and Technician Awards banquet held recently in San Diego, California.

“We congratulate Nate on being named the 2022 Technician of the Future,” said Nick DiVerde, senior marketing director, Mitchell 1. “His accomplishments thus far have demonstrated his commitment to excelling as an automotive technician and we know he will continue to be successful as he journeys down his career path.”

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

Other Posts

NRS Brakes Adds 18 New Part Numbers for Multiple Models

According to NRS, these additions cover around 11.7 million vehicles.

ASE Offering Options for Testing and Recertification

ASE offers three testing options for service pros – in-person testing; the ASE renewal app; and ProProctor remote testing.

Bosch Releases Hydro-Boost Power Brake Assemblies

Hydro-Boost Power Brake Assembly now available to independent repair shops and DIY’ers.

Akebono Expands EURO Ultra-Premium Disc Brake Pad Kits

Company increases coverage by over 640,000 vehicles.