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Black Magic Shines with Titanium Product Line

With more than 130 million people washing their cars at least once a month, the appearance of a vehicle is important to many Americans. Many times, a vehicle can be considered an extension of the owner’s personality; it can portray an image of the driver that will leave a lasting impression.

Monroe Drives Home Replacement Message for Shocks and Struts through Outdoor Advertising Campaign Across U.S. and Canada

Motorists hitting the highway this summer won’t miss Monroe’s outdoor advertising campaign that debuted in May across the United States and Canada. The "underwear" campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year.

GM ‘W Platform’

Preventive Maintenance and Undercar Service

Ready-To-Install Struts: Saving Time & Adding Profits

It should come as no shock that preassembled, ready-to-install struts have been a huge hit lately, not only with do-it-yourselfers, but even more so with professional technicians. The pros like them because they are much easier, faster and more profitable to install than ordinary struts. They don’t need a spring compressor to disassemble and reassemble

TPMS: What are Dealers Doing?

Service shops aren’t the only ones concerned about TPMS these days. Auto dealers, also, are handling an increasing number of TPMS-equipped vehicles in their service bays. While there’s strong competition for vehicle service, TPMS is forcing both auto and tire dealers to cope with a new side dish on their service menus. The common thread,

Editor’s Notebook: Going the Extra Mile…

So Your Customers Can, Too!

Diagnostic Solutions: Brake Maintenance & Inspection

” height=”234″ alt=”” border=”0″ align=”right” /> Although brake systems wear at a relatively glacial rate, a point will be reached when they can no longer stop the vehicle in an emergency situation and brake system inspections are therefore required to prevent accidents caused by brake component failure. Inspection procedures vary from area to area. Mountainous

Mitch’s World: A Total Eclipse of the Son

Not all that long ago, an entire generation learned about high performance and hot rods from Jan & Dean and The Beach Boys. Their lyrics romanticized surfing, cars and the California lifestyle. I knew kids who quoted those lyrics as they described either the car they were driving, or the one they desperately wanted to

Carley’s Corner: Will High Gas Prices Help or Hurt Your Business?

Summer is back and so are higher gasoline prices. Though the price of gasoline dipped as low as $2.00 a gallon in many areas of the U.S. over the winter, the price shot back up in late spring to more than $3.25 in many parts of the country. Where the prices will peak is anybody’s

New Tools: What’s Old is New Again

There is an old saying that there is nothing new under the sun. A recent trend in the tool industry might lead you to think there is some truth to that statement. It seems that although a new tool gets introduced every few minutes — with suppliers bringing more and more new items to market