Monroe Drives Home Replacement Message for Shocks and Struts through Outdoor Advertising Campaign Across U.S. and Canada

Monroe Drives Home Replacement Message for Shocks and Struts through Outdoor Advertising Campaign Across U.S. and Canada

Motorists hitting the highway this summer won't miss Monroe's outdoor advertising campaign that debuted in May across the United States and Canada. The "underwear" campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year.

Motorists hitting the highway this summer won’t miss Monroe’s outdoor advertising campaign that debuted in May across the United States and Canada. The “underwear” campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year.

Monroe is one of the world’s leading brands of replacement shock absorbers and struts. Monroe branded products are manufactured and marketed by Tenneco Inc. Monroe shocks and struts sponsors the campaign, which compares changing your underwear daily with changing your shocks every 50,000 miles. The billboard communication is a key component of the brand’s “Safety Triangle” consumer education program.

“The billboard campaign is crucial in educating consumers about ride control replacement,” said Carri Irby, brand manager, Tenneco. “It’s a fun, attention-getting billboard that consumers see during the time it matters most – while they are driving.”

Independently verified by the Motorist Assurance Program, the 50,000-mile replacement guideline and safety check can help technicians and consumers accurately diagnose the presence of worn ride control components. Worn ride control components often degrade over time, making it harder for the driver to recognize negative effects such as reduced steering precision, stopping performance and reduced vehicle stability.

The replacement recommendation protects the integrity of the “Safety Triangle,” a system of interconnected elements that enhance driving performance and safety through proper steering, stopping and stability. It includes components such as tires, brakes, shocks, struts, and steering linkage and suspension parts. The presence of just one worn “Safety Triangle” component could jeopardize the driver’s ability to steer, stop and maintain stability under certain driving conditions.

For more information on the Monroe billboard campaign or the Monroe Safety Triangle, please contact your Monroe shocks and struts supplier, visit www.monroe.com, or write to: Monroe Billboards, One International Drive, Monroe, MI 48161.

You May Also Like

Curing Shock, Strut and Suspension Noise

As vehicles age, eliminating noise is Job 1. But ‘noise’ may mean different things to you and your customers.

Shocks, struts and springs are the connection between sprung and un-sprung parts of the vehicle. The design is simple, with just a piston traveling in a cylinder full of oil to control the travel of the suspension and movement of the body during weight transfer. If the engineer gets it right, the valves in the piston and base of the shock or strut will be able to keep the tires in contact with the road and the body level under a wide variety of conditions. Unfortunately, the suspension can be damaged, and the shocks and struts will degrade. This can lead to handling issues and noise problems.

Pricing Alignments

Why ordering off the menu can hurt your shop and customers.

Toe Angles and Ride Height 

Zero toe angle is present when both tires are parallel to the center thrustline.

High-End Ride Control Rehab

Electronically adjustable shocks and struts use conventional mono-tube and twin-tube oil-filled dampeners.

Toe Angles and Tie Rods

It is critical to remember that toe is not always zero or straight ahead.

Other Posts

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.