Royal Purple Re-Launches Corporate Home Page

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Royal Purple Re-Launches Corporate Home Page

Brake and Front End Staff
By Brake and Front End Staff
Published:

RoyalPurplePremium synthetic lubricant and performance chemical manufacturer, Royal Purple, recently announced it has re-launched its corporate homepage, RoyalPurple.com, with a new format and fresh look.

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The new landing page was designed to be more reflective of the events and initiatives supported by Royal Purple and raise awareness about the brand’s involvement in activities that aren’t necessarily strictly product related.

Information on sponsored series, teams and racers, events like The Royal Purple Las Vegas Bowl, and even Royal Purple Truck and Trailer program can all be accessed in a one-page scrolling format. The site even acts as a central feed for the latest posts to the brand’s Twitter and Instagram pages.

In addition to automotive and motorsports events coverage, RoyalPurple.com also acts as a portal to the company’s individual product pages; RoyalPurpleConsumer.com, RoyalPurpleCommercial.com and RoyalPurpleIndustrial.com, where visitors can get the latest information on the brand’s synthetic lubricants and high performance chemicals serving the automotive, fleet and industrial sectors.

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AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Brake and Front End Staff
By Brake and Front End Staff
Published:

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said.  From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said. In honor of this milestone, AACF is calling upon automotive aftermarket industry professionals, as well as compassionate individuals eager to lend a helping hand, to join forces in raising $65,000. By making a symbolic donation of $65, supporters can contribute to a fund that offer vital assistance during a time of greatest need. "Over the past 65 years, AACF has remained unwavering in its commitment to supporting members of the automotive aftermarket community during their most challenging moments," said Joel Ayres, AACF executive director. "As we embark on this historic fundraising initiative, we are inspired by the generosity and compassion of our supporters. Together, we can make a profound difference in the lives of those facing adversity, demonstrating the industry's unwavering dedication to taking care of its own."

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