Rotary and Chief Automotive are Part of Newly Formed Vehicle Service Group
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Rotary and Chief Automotive are Part of Newly Formed Vehicle Service Group

In a move designed to better serve customers in the vehicle service and repair markets, and leverage inherent scale and technology, Rotary and Chief’s parent company, Dover Industrial Products has announced the formation of an innovative Vehicle Service Group (VSG).

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In a move designed to better serve customers in the vehicle service and repair markets, and leverage inherent scale and technology, Rotary and Chief’s parent company, Dover Industrial Products has announced the formation of an innovative Vehicle Service Group (VSG). Tom Giacomini, Dover Industrial Products president and CEO said, “This newly formed group includes two Dover companies, Rotary and Chief Automotive Technologies, and will greatly enhance our ability to provide superior levels of service and support to our automotive customers while leveraging the company’s facilities, personnel and resources.”  

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VSG will be located in Madison, IN, the current location of Rotary’s world headquarters and North American manufacturing facility. To further strengthen the positioning and synergy of the new group, Chief will relocate its operations to Madison from its current Grand Island, NE, location.

“Chief and Rotary are both world leaders in the automotive industry,” Randy Gard, president of Chief Automotive Technologies explained. “Both companies are known as the quality providers within their respective segments, and both have exceptional and well-established sales channels, service training and support infrastructures.” By blending Chief’s product portfolio, service philosophy and training capabilities with Rotary’s existing family of lift brands, the newly formed VSG will be a stronger, more dynamic and diverse leader in the vehicle service industry. The creation of VSG will also allow the companies to further leverage its global manufacturing footprint into the collision repair market. In addition to its North American manufacturing facility, Rotary maintains additional ISO 9001 certified plants in Asia and Europe.

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“We are extremely excited about the potential of this newly formed group, as well as the opportunities it offers for providing our global customers with a level of service and support that’s unmatched in this industry,” states Gary Kennon, president of the Vehicle Service Group.

About Rotary
As the world’s leading manufacturer of vehicle service and storage lifts, Rotary has achieved the reputation as the “World’s Most Trusted Lift” through a commitment to product quality, testing and the safety of its products. Rotary, with its global family of brands, offers the broadest line of lifts for use in the professional automotive, heavy-duty and enthusiast market segments. Rotary is a founding member of the Automotive Lift Institute (ALI), and the only North American lift manufacturer certified to ISO 9001 quality standards.

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About Chief Automotive Technologies
Chief is a “world-class” manufacturer of vehicle frame pulling and anchoring equipment, computerized frame measuring systems, and comprehensive vehicle specification data for the worldwide collision repair industry.  Chief maintains a constant focus on product quality, innovation and exceptional customer service, and is a recognized leader in educating the collision repair and insurance industries on the proper techniques required to properly inspect, analyze and repair collision-damaged vehicles.

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