The Hybrid Shop Becomes A Certified ‘Female Friendly’ Auto Repair Facility
AskPatty.com Inc. has announced that The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid-electric vehicles (HEVs), has become an AskPatty Certified Female Friendly Auto Repair Facility. THS also launched a female-focused microsite, http://femalefriendlydealer.askpatty.com/?d=The_Hybrid_Shop, that provides the tools and resources requested most by women. THS’ female-friendly services include:
Car Care Council Women’s Board To Award Record Amount For 2014 Scholarship Program
The Car Care Council Women’s Board (WB) raised more than $4,500 in its silent auction during the 2014 Women’s Board winter meeting, held Feb. 4-5 at the Renaissance Charleston in Charleston, S.C. Items for the auction were donated by WB associate companies and aftermarket supporters, and all proceeds will go to the WB scholarship fund, allowing the WB to award a record number of scholarships in 2014.
AutoPartsWarehouse.com Presents ‘Veterans Day Heroes Salute’ Donation To Operation Homefront
AutoPartsWarehouse.com presented a check for $8,000 to Operation Homefront during Thanksgiving week. According to the online auto parts retailer, this was the first in a series of promotions and programs the company is leading to support service members and their families.
Editor’s Notebook: Marketing To Women Should Be One Of Your Top Priorities
In case you haven’t noticed, female buying power is on the rise. Women account for about 85% of all automotive sales in U.S. households, and 50-65% of customers at automotive service centers are women. And you know what that spells? Opportunity.
Dayco Wins Three Automotive Communications Awards During AAPEX 2013
Dayco Products, LLC recently announced it was the recipient of three Automotive Communications Awards for business-to-consumer communications during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
Federal-Mogul Receives Four Automotive Communications Awards At 2013 AAPEX Show
The Federal-Mogul Vehicle Components segment received four awards for excellence in business-to-consumer and business-to-business communication during the 2013 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. The annual Automotive Communications Awards (ACA) program, sponsored by the Car Care Council Women’s Board and Automotive Communication Council, highlight outstanding advertising, marketing and public relations activities on behalf of aftermarket organizations.
Car Care Council Women’s Board Names Aftermarket Women Of The Year
The Car Care Council Women’s Board (WB) announces that Paula Lombard, president, WEXCO Industries, and founder, AutoTex Pink, has been chosen as the 10th annual Aftermarket Woman of the Year. Diane Larson, owner and manager, Larson’s Service Inc., has been named the Female Service Shop Owner of the Year. The announcement was made at the 2013 Women’s Board reception, Tuesday, Nov. 5, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev.
Matco Tools Provides Veterans with Career Option After Service
Mobile tool company offers military veterans $10,000 in incentives.
Amy Mattinat Elected New President Of Car Care Council Women’s Board
The Car Care Council Women’s Board (WB) announces Amy Mattinat, Auto Craftsmen, has been elected the new president of the organization, effective following the WB reception at AAPEX on Tuesday, Nov. 5, 2013 in Las Vegas, Nev. In this position, Mattinat will preside over all meetings and board leadership, and supervise the activities of the board for a three-year term.
Great Bear Auto Repair’s Mama Bear Puts Her Own Touch On Long-Time Family Business
Audra Fordin, the fourth-generation owner of Great Bear Auto Repair and Auto Body Shop, in Flushing, NY, is known as “Mrs. Fix It.” Like many owners in the business, Fordin learned about car repair as a child spending her weekends and vacation days taking it all in at the shop, then run by her father, Bill Fordin. “When I was small, I was fortunate to work with both my dad and my grandpa. I learned from the best, first hand,” she said.