Bosch ‘Light ‘Em Up!’ Spark Plug Campaign Meant to Dazzle Enthusiasts ‘Passionate’ about Their Cars
Bosch has launched an exciting, multimedia “Light ‘Em Up!” spark plug campaign intended to generate and sustain enthusiastic “buzz” about Bosch spark plugs, and demonstrate to motorists that “Bosch is the right plug for me.”
The Autolite Challenge Puts Spark Plugs to the Test for All Vehicle Makes and Models
The Autolite team is ready to put their spark plugs to the test with The Autolite Challenge, a comprehensive new program for 2010 that offers a training and rewards opportunity for technicians.
Bosch ‘Light ‘Em Up!’ Spark Plug Rebate Rewards Installing, Tuning Up with Premium Bosch Spark Plugs
Is it time for new spark plugs? A properly tuned vehicle runs more efficiently, performs better and saves money at the gas pump.
Champion Spark Plugs from Federal-Mogul Now Powering Kalitta Motorsports’ NHRA Top Fuel Dragster, Funny Car Teams
Champion spark plugs, the “Performance Driven” plugs from Federal-Mogul Corporation, will power one of the premier teams in the 2010 NHRA Full Throttle Drag Racing Series.
Bosch Spark Plugs, Alternator and Jimmie Johnson Continue Tradition for Auto Pioneer Bosch
With Bosch spark plugs and a Bosch alternator in his Chevrolet RO7 engine never missing a beat, Jimmie Johnson joined select company in automotive supplier Bosch’s long winning tradition in Motorsports, as he became the first driver to win four consecutive NASCAR Sprint Cup championships.
Bosch Spark Plugs Named Favorite Brand In Popular Mechanics’ Reader Poll
Readers of Popular Mechanics magazine have named Bosch Spark Plugs as their favorite spark plug brand in the magazine’s 2009 Reader’s Choice Awards.
Tech Feature: Spark Plug Replacement is a ‘Big Deal’ in Today’s Market
While changing spark plugs used to be “no big deal,” today’s long-life spark plugs often require more extensive disassembly and more precise installation.
Autolite Team Sees Spark Plug Market Move to Finewire and 12mm with Focus on Coil-On-Plug Ignition Systems
The premium plug has sparked a revolution in the combustion chamber of the North American new car market. As engine designs evolve, the original equipment spark plug market is experiencing a fundamental shift away from basic spark plugs.
DENSO Sales California Releases New 2009 Spark Plug and Ignition Wire Catalog
DENSO Sales California has announced the availability of its new 2009 Spark Plug and Ignition Wire Catalog (#SPIW-CAT-0409). The catalog covers domestic and import automotive, light truck and van applications with more than 1,600 new applications offering full-line coverage through vehicle model year 2009.
Tech Feature: What’s New in Spark Plug & Ignition Cable Technology
Ignition systems have changed a great deal in recent years, with coil-on-plug (COP) ignition systems being the most common setup on many late-model engines. Car makers like COP ignition systems for a variety of reasons. The main one is that mounting a small ignition coil over each spark plug gets rid of the troublesome spark plug wires. Plug wires are vulnerable to heat and vibration damage, and can become a source of ignition misfire if they become wet.