Bosch Expands Wiper Blade Program For Heavy-Duty Vehicles
Robert Bosch LLC has released its December New Part/Program Announcement for North America. Fifty new remanufactured alternator part numbers have been added to the rotating electric product line. In addition, a new wiper blade program for heavy-duty vehicles also is being announced, comprised of 19 part numbers.
Bosch Partners With Professional Storm Chaser Reed Timmer For Wiper Blade Advertising Campaign
Bosch is now running a new advertising campaign featuring the company’s top-of-the line, premium wiper blade, Bosch ICON. Having renewed its partnership with professional storm chaser Reed Timmer, this new campaign is intended to drive awareness of Bosch ICON and associate it with severe weather conditions and their impact on everyday life. The campaign, scheduled to run from December 2013 to February 2014, puts a major emphasis on television and also includes digital and social media elements.
Bosch Is Geared To Meet Aftermarket Data Needs
Robert Bosch LLC, Automotive Aftermarket division, offers a wide array of products for domestic, Asian and European vehicles in the United States, Canada and Mexico. Not surprisingly, delivering the right product and application data to the right customer, dealer or partner at the right time is a tremendous challenge.
Bosch Adds Eight Throttle Body Assembly Part Numbers
The Robert Bosch LLC aftermarket division has announced the addition of eight new part numbers to its line of throttle body assemblies. An essential part of the air intake system in a modern gasoline engine, the throttle body assembly – in combination with the electronic throttle control system – regulates the amount of fresh air entering the engine.
Bosch Community Fund Awards $200,000 Grant To Discovery Science Center For Kids’ Discovery Village
The Bosch Community Fund (BCF) has awarded a $200,000 grant to Discovery Science Center (DSC) Kids’ Discovery Village in Santa Ana, Calif., as part of Bosch’s commitment to promoting science, technology, engineering and math (STEM) and sustainability education. Five, K-12-focused, interactive exhibits, funded by the BCF grant, will teach children about sustainable materials, solar energy, insulation, plant life and space design.
Bosch Broadens Fast-Growing Cabin Air Filter Coverage With Additional Part Numbers
With more and more OEMs offering cabin air filters in their vehicles, Bosch says it is expanding in this fast-growing product segment with new part numbers. The Bosch Workshop Cabin Air Filter line has expanded to include 23 new part numbers that cover 17.6 million additional vehicles in North America – domestic, European and Asian – with the same fit and function as OE cabin air filters, according to the company.
Bosch Adds Brake Shoes To Complete Its Line Of Braking Products
Bosch has added brake shoes to its line of braking products for the aftermarket. With full line coverage of service brakes and parking brakes for domestic, Asian and European applications, Bosch brake shoes along with other Bosch brake products, provide customers with a total braking package, the company states.
Bosch Components Help Helio Castroneves Earn First IndyCar Win Of 2013, Jimmie Johnson Take Third Pocono Win
Equipped with Bosch Oxygen Sensors, Team Penske’s No. 3 car, driven by Helio Castroneves, captured the team’s first IZOD IndyCar Series victory of the season at Texas Motor Speedway in Fort Worth, TX on June 8. The win gave Castroneves a 22-point lead in the series championship standings. Castroneves led the final 132 laps to earn his fourth career victory on the track.
Bosch Celebrates 100th Anniversary Of Its Rotating Electrical Products With 15 New Part Numbers
Robert Bosch LLC is celebrating its 100th anniversary of producing alternators and starters with 15 new additions to its line of remanufactured products. Designed for European vehicles in the aftermarket, these new part numbers cover Audi/VW, BMW, Mercedes, Mini, Porsche, Saab and Volvo, and cover 1.45 million vehicles on the road in the United States and Canada.
The Results Are In! Three Shops Emerge As Winners In ‘The Best Of The Best’ Bosch Car Service Centers Contest
The results of the ‘Best of the Best’ Bosch Car Service (BCS) contest are in. Per the rules of the competition, three shop owners whose facilities best exemplify the standards of excellence upheld by the BCS brand won the prize – a 2-day trip (April 29-30) with Bosch to Hendrick Motorsports in Concord, NC. Each winning shop owner and a guest had the unique opportunity to tour the facility, watch pit practice, visit the engine shop, speak with Engine Department personnel and see Rick Hendrick’s private car collection first-hand.