Bosch Adds Engine Air Filters To Workshop Filters Portfolio
Robert Bosch LLC has added engine air filters to its Workshop Filters portfolio. With this new addition, Bosch says it is now able to offer a complete line of Workshop Filters – air, oil, fuel and cabin air filters – to automotive service technicians through their local Bosch jobbers and warehouse distributors (WDs) in the
Bosch Launches New ‘InSight’ Hybrid Blade
Robert Bosch LLC has just introduced its new InSight Wiper Blade, a premium hybrid beam blade based on Bosch patented beam technology. Bosch InSight provides maximum wiping performance in all driving conditions, the company says. “The Bosch InSight premium hybrid design is unique in the market,” said Martin Kashnowski, director, product management, Wiper Systems, Robert
Bosch Offers Copper-Free Brake Pads Ahead Of 2025 Requirement
In response to legislation requiring the reduction of copper in brake friction formulations, Bosch has announced that it now offers copper-free material in its premium-grade QuietCast and other braking lines. In addition, the company says it has developed a proprietary copper-free ceramic friction formulation that incorporates renewable materials to make its product even more environmentally
Bosch Upgrades Premium ICON Beam Blade
Robert Bosch LLC has added ClearMax 365 to its premium Bosch ICON Wiper Blade line, which the company says offers up to 40 percent longer blade life. ClearMax 365 is a synthetic rubber compound bonded both physically and chemically with a polymer powder coating. According to Bosch, this patented technology provides consistent, streak-free visibility year-round
Bosch To Showcase Smart Solutions At International CES 2015
Bosch, a leading global supplier of technology and services, is continuing its presence at the International Consumer Electronics Show (CES) in 2015. There, it will showcase smart home solutions, smart mobility solutions and smart devices. Designed by Bosch to enable consumers to lead convenient, efficient and secure lives, these sustainable solutions include smart sensors, energy
Bosch Product Portfolio Continues To Expand
Robert Bosch LLC has announced 20 new part number releases for December 2014. The new part numbers include brake pads and rotors, wiper blade sets, new and remanufactured alternators and remanufactured starters. Eight new Bosch Blue Brake Pad Sets are now available – all with a hardware kit included. These additions expand Bosch coverage of
Bosch Partners With The Weather Channel’s Jim Cantore For 2014-2015 Wiper Blade Consumer Advertising Campaign
Robert Bosch LLC has announced that it will introduce a new advertising campaign featuring the premium Bosch ICON Wiper Blade with ClearMax 365. Scheduled to run from the fourth quarter of 2014 through the first quarter of 2015, the new campaign draws attention to the importance of visibility in safe driving and is based on
Bosch Auto Parts Relaunches Website
Robert Bosch LLC has implemented major design changes within its www.boschautoparts.com website. The company says a new responsive design now makes it easier for users to search for, select and purchase Bosch products using either a desktop or mobile device. The new, redesigned website was launched on Oct. 30. “This initiative was driven mainly by
All New Bosch ‘Parts For Every …’ Campaign Demonstrates Brand Benefits To Shops
Robert Bosch LLC, Automotive Aftermarket North America, has announced the launch of a new trade advertising campaign targeting the rapidly increasing DIFM (Do It For Me) market. Employing print and digital media, the integrated campaign communicates the comprehensive range of products, workshop business solutions, training and services that Bosch presents to the aftermarket. According to
Bosch Establishes Scholarship/Grant Program With Universal Technical Institute (UTI) Foundation
Robert Bosch LLC has established an education scholarship and employment grant program through the Universal Technical Institute (UTI) Foundation with a gift of $50,000. These scholarships will assist students by funding a portion of their technical education at the Universal Technical Institute (UTI) campus in Lisle, Ill. Multiple $1,000 scholarships and employment grants will be