Federated and ACDelco Announce Strategic Pact
Federated is pleased to announce that a strategic relationship has been formed with the ACDelco division of General Motors. In the future, Federated and ACDelco will work on joint marketing initiatives, expanded installer programs, new market/member initiatives, and improved communications and forecasting between the two organizations.
Choosing the Right Tools for Diesel Engine Service
Diesel engines are a popular alternative to gasoline engines because of their good fuel economy and torque. The main difference with working on diesels versus gasoline engines is that diesels have no ignition system. There are no spark plugs or ignition coils, but they do have glow plug start-up systems to help the fuel ignite when a cold engine is first cranked.
Tech Tip: Understanding Oil Viscosity
All of us in this business understand an SAE 5W-20 oil is thinner in viscosity than an SAE 10W-30 and that the "W" stands for winter, but that’s probably about where it stops even though there is more to the story.
2007 Bosch Catalog for Premium Fuel Pumps Covers All Makes, All Models
Bosch has published a comprehensive 2006/2007 catalog (#2212151) to support the enhanced Bosch premium fuel pump program for domestic and import cars, light trucks and minivans.
New Miller Online Smart Selector Eases Welding Equipment Selection
Miller Electric Mfg. Co.’s new online Smart Selector uses a simple, intuitive graphic interface to ease welding product selection for hobbyist, farm, ranch, automotive or light fabrication customers, basing its recommendations on the customers’ requirements.
Joe Gibbs Driven Makes First Appearance as a Primary Sponsor of Joe Gibbs Racing Car
Joe Gibbs Driven, the automotive aftermarket division of Joe Gibbs Racing (JGR), will make its first appearance as a primary sponsor of a NASCAR NEXTEL Cup Series race car when JGR development driver Aric Almirola attempts to qualify for his first Nextel Cup race March 9 at Las Vegas Motor Speedway.
Trico Announces 90th Anniversary Sales Promotion
As part of Trico’s 90th anniversary celebration, the company has announced a new sales promotion. Technicians and shop owners can earn a free Trico wiper blades neon sign when they buy any large NeoForm, Innovision and/or Teflon Blade prepack (98-341, 98-351, 98-365, 98-366 and 98-367).
Clevite Announces Their Sponsorship of ‘Follow A Dream’ Top Alcohol Funny Car
Clevite Engine Parts is pleased to announce their new sponsorship of Follow A Dream’s Championship NHRA racing team. In partnering with the team for the 2007 NHRA racing season, Clevite will provide Follow A Dream with Clevite engine bearings and Perfect Circle piston rings for their Top Alcohol Funny Car.
News Update: Denso…Continually Improving
A global supplier of automotive technology, systems and components, Denso truly embraces what it means to be global by bringing the Japanese culture to its North American plants and vice versa. As the second largest automotive supplier in the world, operating in 32 countries, Denso lives by the concept of the Japanese term for continuous
Directions: Gunning for Your Customers
OE Dealerships Are Putting More Emphasis on Service Over Sales It’s no secret that new car sales have slowed in recent months. In fact, new car and light truck predictions for 2007 estimate a flat market over the next year. So be prepared. Dealerships will be using their parts and service departments as a means