Monroe Joins Forces with Leading Outdoor Enthusiast Magazines for U.S. Road Tour
Monroe shocks and struts is one of several sponsors taking part in an aggressive new mobile marketing program this fall: The Field & Stream and Outdoor Life 2007 Road Tour. Starting in August and running through September, the tour’s schedule includes more than a dozen stops at select state fairs, outdoor events, college campuses and Cabela’s retail stores.
News Update: Raybestos’ Simplified Product Offering is Built Around Technicians’ Needs
Raybestos brand brakes’ product offering has been re-engineered, following months of extensive research with repair technicians, the results of which can be seen in Raybestos’ new 1-2-3 brand strategy. “We conducted both qualitative and quantitative research to understand precisely what techs want and need from a brake supplier,” said Jeff Stauffer, vice president of global
Monroe Drives Home Replacement Message for Shocks and Struts through Outdoor Advertising Campaign Across U.S. and Canada
Motorists hitting the highway this summer won’t miss Monroe’s outdoor advertising campaign that debuted in May across the United States and Canada. The "underwear" campaign, a concept that communicates the need to replace ride control components after 50,000 miles for a smoother ride profile and better handling, is back for its second year.
New Promotion from Monroe Brakes Drives ‘Slick’ Bargain for Shop Owners and Consumers
The Monroe brakes brand is offering an innovative consumer promotion this summer: the Monroe Brakes "Slick Offer" promotion. The program will help service dealers maximize their brake business while driving repeat sales through their oil change bays.
News Update: ASE Board Announces Staff Changes
The Board of Directors of the National Institute for Automotive Service Excellence (ASE) announced several staff changes within the organization. The board has named current COO/CFO Tim Zilke to succeed Ron Weiner, ASE’s president and CEO for 25 years, effective Jan. 1, 2008. Zilke is a 15-year veteran of ASE. “This transition period will ensure
Direct from Rancho to Your Garage: The 2007 Rancho Master Catalog
Rancho, a frequent "first-to-market" off-road suspension innovator, has captured its latest exclusive technologies and product offering inside a new, enhanced 2007 Rancho Master Catalog. It features more than 25 product highlight and technical pages.
Hot Summer, Cool Cash: Rancho Launches New ‘QuickCASH’ Promotion
Rancho is ready to power up consumers with a lucrative rebate program on the company’s new QuickLIFT and RS9000XL shock absorbers. Truck, SUV and Jeep owners can earn valuable cash rewards through the "QuickCASH" mail-in rebate program for the purchase of qualifying products from June 1 until July 31, 2007.
Walker Exhaust Rolls Out Expanded Coverage with New Print, Electronic and Online Catalogs
Walker Exhaust recently announced the release of more than 600 new part numbers and issued its first bilingual exhaust master catalog and updated ERIS electronic catalog. The brand also for the first time offers both French- and English-language websites featuring comprehensive application search tools and up-to-date part listings.
Thrush Website Captures the Power of Today’s Exhaust Systems, Essence of Classic Brand
True vintage exhaust power can only come from one source – Thrush Exhaust – and now, classic car owners and enthusiasts can hear and see all of the latest products from the company on its website.
News Update: Denso…Continually Improving
A global supplier of automotive technology, systems and components, Denso truly embraces what it means to be global by bringing the Japanese culture to its North American plants and vice versa. As the second largest automotive supplier in the world, operating in 32 countries, Denso lives by the concept of the Japanese term for continuous