Bosch Launches ‘eCat Advantage’ Electronic Product Catalog
Bosch has launched eCat Advantage, a new electronic product catalog designed to provide the most current and comprehensive coverage of product and product-related information to customers and sales teams, right on their own computers. This new electronic catalog is scheduled to be distributed beginning with the December mailing of Bosch’s Advantage newsletter.
Directions: What Women Say…
W hen a female customer visits your shop with a problem vehicle, she is looking for more than just a repair. She is looking for trust. Trust that your service writer or technician will listen to her explain the vehicle trouble, trust that allows her to feel comfortable about asking any question, no matter how
Affinia Group’s NAPA Filters Wins Spirit of NAPA Award
Affinia Group Inc., supplier of the NAPA Filters brand, was presented the 2005 Spirit of NAPA Award at the 2005 NAPA Fall Sales Meeting held in Atlanta, GA. The Spirit of NAPA Award is presented to the manufacturer/supplier that has provided the most outstanding service and sales growth to the NAPA organization during the year.
NAPA Echlin Announces “Make Time for NAPA Echlin Parts” Watch Promotion
Professional service technicians can receive a special NAPA Echlin bear watch free with the Earn with the Bear “Make Time for NAPA Echlin Parts” promotion, running through December 31, 2005.
Directions
Edward Sunkin has been the editor of Underhood Service since April of 1999. He has been a member of the Babcox family of automotive aftermarket publications beginning in December 1994, when he joined the jobber/parts specialist magazine Counterman as an associate editor. Edward also spent three years as managing editor Engine Builder, learning about the
Aftermarket Update
Free PR and Check-Up Forms for National Car Care Month Events Freebies abound for service providers offering in-house vehicle check ups during National Car Care Month in April. First, the official check-up forms are free from the Car Care Council. Simply estimate the number needed and call 1-240-333-1088 or order online at www.carcare.org. Second, there’s
Viewpoint: Criminal Inspection
I often work on co-worker’s cars in the BRAKE & FRONT END company garage. Some of the pictures that you see in this magazine are taken while I am working on their cars. Usually, beer and a home-cooked meal are all that I ask for in return for my work. But, a recent case in
News: Babcox Publications Acquires Fleet Equipment & T3 Magazines
cations for the automotive aftermarket to now include the truck fleet equipment management and information technology (IT) arenas. These respected magazines, and their editorial staffs, broaden our reach and offer outstanding publications for the marketplace.” Each month, Fleet Equipment targets an audience of qualified fleet equipment managers who are directly responsible for specifying and buying
News: Underhood Service
CARQUEST Selects 2004 TECH-NET Professional/ASE Technician of the Year Raleigh, NC – Richard Robb of Elkhorn, WI, has been named the 2004 TECH-NET Professional/ASE Technician of the Year. Owner of Hi-Tech Automotive, Robb is an ASE-certified master automobile technician with L-1 certification. He was selected for the award after meeting the criteria set by CARQUEST
Tech Tips: Safety Issues for Servicing Hybrid Vehicles
The hybrid concept of combining an internal combustion engine with an electric motor and electric power supply is becoming more popular as vehicle manufacturers look to reduce emissions and fuel consumption in vehicles. Consumer interest in these vehicles has been favorable, which is why you can expect to see more of these types of vehicles