Purolator Announces New Catalogs for the Professional Installer of Quality Oil and Filtration Products
Especially designed to enhance the efficiency and productivity of parts professionals and technicians, the updates will make it faster and easier to select the correct automotive oil and air filters.
Mighty Selects Purolator to Supply Premium Spin-On Oil Filters for Engine Guard II Brand
Purolator has been chosen by Mighty Distributing System of America to supply premium grade spin-on oil filters for Mighty’s Engine Guard II brand.
Purolator Kicks Off Multi-Million Dollar Consumer Advertising Campaign
Purolator has introduced a new consumer advertising and promotional campaign designed to build awareness and demand for its automotive filtration products. The campaign which recently rolled out is based on a new tag line; “Keep It Pure” and includes television, radio, print, and on-line advertising. It is designed to generate over half a billion consumer impressions in the first year of the program.
Purolator Oil and Air Filters Become ‘Classic’
Purolator, the inventor of the oil filter in 1923, has announced that its standard line of Purolator oil and air filters will now be marketed as Purolator Classic. This branding will be added to packaging, sales and marketing brochures, website and other Purolator promotional materials.
Purolator Announces Online Summer Rebate Program
To celebrate the onset of the summer driving season, Purolator Filters has introduced the new “Keep It Pure Savings Celebration” – a rebate program available exclusively through the Purolator website via a downloadable mail-in rebate form.
New Catalog for Purolator PureONE Oil and Air Filters Adds 89 New Product Applications for 2009 Model Year
Purolator Filters NA LLC has published its 2009 automotive filter catalog (PUCT 609) with expanded coverage for Purolator PureONE premium-grade oil and air filters for domestic and import passenger cars, light trucks and vans for 1975 to 2009 model years.
Purolator Leads Industry with Most Current Automotive Aftermarket Catalog Updates
In order to provide its customers with the automotive aftermarket industry’s most up-do-date filter catalog listings, Purolator Filters updates its electronic databases every working day. This puts Purolator at the forefront of the automotive filter industry, and provides repair shops, auto parts stores, and DIYers with the very latest in application data, so that no customer misses a sale or purchase due to incomplete listings.
Purolator and Hendrick Motorsports – Together Again
Twenty-five years ago, Purolator filters and Hendrick Motorsports teamed up for the first time to go NASCAR racing. In 2009, the two industry leaders have partnered once again for the upcoming NASCAR racing season. As a result of this partnership, Purolator will be the exclusive supplier of oil and air filters for the entire Hendrick Motorsports team, including ….
New Purolator Website is a Virtual Encyclopedia on Automotive Filters
Purolator Filters has launched a fresh new website designed to provide nearly every kind of filter information to do-it-yourself customers as well as automotive professionals. From an easy-to-use Application Guide to help identify the correct part number, to specs and a product image for virtually every filter offered by Purolator, the new site is designed for easy navigation ….
Purolator Publishes Comprehensive 2008 Automotive Filter Catalog with Significantly Wider Coverage
Purolator Filters NA LLC has introduced its comprehensive 2008 Automotive Filter Catalog with updated information for Purolator’s premium PureONE oil and air filters as well as Purolator oil, air, cabin air, fuel, transmission filters and PCV valves ….