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MAHLE Clevite Implements New Brand Strategy for North American Aftermarket Products

Currently, MAHLE is transitioning all light vehicle engine parts categories – except engine bearings – to the MAHLE Original brand. All engine bearings as well as heavy-duty products for American applications will keep the Clevite brand.

Dear Diary…It’s Me Mitch

Life has its challenges and can be difficult at times. But, it’s all we’ve got, I guess. So, we’d better make the best of it.

Winning the Business Championship, Made Easy

Several years ago, a friend of mine, who had just retired from Indy Car racing asked me to give a dinner presentation to a group of young race drivers. “Tell them what you learned as a business executive that can help them mount a successful racing effort,” my friend requested. As I thought about it, I realized that while my business career, training and education had taught me a lot about business tactics, management skills and marketing strategies, that same business experience left out the most important training of all: How to build a successful team.

Four Seasons Inc. Announces Auto Value/Bumper to Bumper ‘Test Your A/C Knowledge & Win’ Sweepstakes Winners

Four Seasons Inc. announces that 11 lucky Auto Value/Bumper to Bumper part store employees won an all-expense paid trip to the legendary Texas Motor Speedway for the Team Texas Driving School Experience through the "Test Your A/C Knowledge & Win" sweepstakes. The grand prize racing day took place on Sept. 11, 2008 ….

News: ISN Show Draws Record Crowd

Orlando, FL — The ISN 2008 Tool Dealer Expo was held in Orlando, FL, June 27 and 28 at Disney’s Coronado Springs Resort. The event attracted 190 suppliers, and nearly 700 tool and equipment distributors. Guests spent the two days visiting with manufacturers, learning about the latest and greatest new products to hit the market,

GearWrench Signs on as Hand Tool Sponsor of Chop Cut Rebuild Series on Speed TV

GearWrench recently announced its sponsorship of Speed TV’s Chop Cut Rebuild, the popular reality series that chronicles the restoration and customization of classic automobiles. During Chop Cut Rebuild’s fifth season, experts and volunteers will rebuild a 1970 Plymouth Cuda and the world’s first ….

EnerSys Releases ODYSSEY Battery Guide for Automotive Applications

EnerSys recently released its ODYSSEY battery guide for automotive applications. The guide covers the 10 batteries available for automotive/light truck vehicles, as well as optional accessories and chargers available for the batteries. Additionally, the guide outlines the features and benefits of ODYSSEY batteries, such as longer cycle life, mounting flexibility and extreme temperature tolerance.

Parts Plus Teams with NASCAR Angels TV Show to Help Motorists

Sanel Auto Parts, a Parts Plus Autostore owned by Automotive Supply Associates (ASA) in Concord, NH, recently teamed with the NASCAR Angels TV program to help provide safe, reliable transportation for deserving motorists, according to Mike Lambert, president of the Automotive Distribution Network.

Directions: The Evolving Story of Electric Vehicles

The latest chapter in the evolving story of electric vehicles (EV) begins with a tale of two very different models. One is downright sexy, with alluring aerodynamic lines and head-turning, sporty styling. The other is, well, downright cute — a spunky little thing that looks a bit like a colorful helmet on wheels. At first

Victor Reinz Announces New Gasket Part Numbers

Clevite Engine Parts recently announced that 434 new part numbers have been added to the Victor Reinz gasket line, covering both light- and heavy-duty applications.