Monroe Unveils ‘Save a Squirrel’ Consumer Ride Control Ad Campaign
The Monroe shocks and struts brand of Tenneco Inc. will launch an aggressive integrated advertising campaign this spring to remind consumers that replacing worn ride control components could help improve vehicle steering, stopping and stability – and just might save the life of an innocent squirrel darting ….
More than 450 XL Parts Customers Participate in Monroe Ride-and-Drive Experience
More than 450 repair shop owners, service writers and technicians participated in the Monroe Ride-and-Drive technical training experience during the annual XL Parts Open House in Houston in early April. The popular hands-on training experience is part of ….
News Update: Pennzoil Offers Active Cleansing Motor Oil
Pennzoil has embarked upon a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicle’s engine clean, and a clean engine’s connection to the driver. The bold new brand initiative is built around the theme of “Feel the Clean.” This new focus on Pennzoil’s active cleansing agents highlights the
Monroe Debuts New Ride Control Catalog
Tenneco Inc. has issued a new, tri-lingual Monroe ride control master catalog featuring one of the world’s most complete offerings of shock absorbers, struts, strut assemblies, and related components for passenger vehicle and medium-duty applications. The catalog introduces more than ….
Monroe Brakes Offering Cash Cards to Service Shops, Technicians and Jobbers
The Monroe brakes brand of Tenneco Inc. has announced a new trade promotion that will enable qualifying shop owners, technicians and distributor/jobber salespeople to earn cash cards valued at up to $75 each by ….
Walker Exhaust Brand Launches New Spanish-Language Website
Tenneco Inc. announced the launch of a new Spanish-language website for its Walker brand of replacement exhaust and emission control products. The new site provides the same content and user functionality as the brand’s popular English-language website.
Walker Exhaust Announces Aggressive, Continuing Coverage Expansion to Support Customer Sales
Tenneco Inc. has announced an aggressive, ongoing product coverage expansion that will bring more than 600 new exhaust/emission control part numbers to the Walker exhaust product line throughout 2008. Tenneco has invested in more than 1,600 new exhaust/emission control SKUs since 2004 to help automotive service providers capture new sales and customer relationships.
Oil Change Rebate Check Promotion Popular During Summer Season, Monroe Brakes Extends Program
Due to the unprecedented popularity of the Monroe Brakes "Slick Offer" promotion, Monroe Brakes has extended the offer through Dec. 31, 2007. The program rewards consumers with a mail-in rebate for the price of an oil change when they purchase a qualifying set of Monroe brake pads.
Monroe Joins Forces with Leading Outdoor Enthusiast Magazines for U.S. Road Tour
Monroe shocks and struts is one of several sponsors taking part in an aggressive new mobile marketing program this fall: The Field & Stream and Outdoor Life 2007 Road Tour. Starting in August and running through September, the tour’s schedule includes more than a dozen stops at select state fairs, outdoor events, college campuses and Cabela’s retail stores.
News Update: Raybestos’ Simplified Product Offering is Built Around Technicians’ Needs
Raybestos brand brakes’ product offering has been re-engineered, following months of extensive research with repair technicians, the results of which can be seen in Raybestos’ new 1-2-3 brand strategy. “We conducted both qualitative and quantitative research to understand precisely what techs want and need from a brake supplier,” said Jeff Stauffer, vice president of global