Starting at the Milwaukee Brewers home opener against the Colorado Rockies last week, the Monroe ‘Shockmobile’ will continue to be seen by baseball fans across North America during its 2015 tour. The Monroe Shockmobile’s “Everything Gets Old. Even Your Shocks” tour includes several stops at Major League Baseball (MLB) stadiums this year, including games in Detroit, Chicago, Kansas City and Atlanta.
“The Monroe Shockmobile and the ‘Everything Gets Old’ campaign have received a wonderful response from fans at ballparks as well as the thousands of consumers who see the message as it travels to and from these venues,” said Denise Hanefeld, marketing manager for the Monroe brand. “The Shockmobile gives us a direct connection with vehicle owners who may have never considered the state of wear of their shocks or struts, vital components in helping to provide safe vehicle steering, stopping and stability in certain driving conditions.”
The Monroe Shockmobile plays a pivotal role in the Monroe brand’s “Everything Gets Old” campaign, which is designed to remind consumers that their vehicles’ shock absorbers and struts eventually wear out and need to be replaced. Because these ride control components are “hidden” beneath the vehicle, the Shockmobile was designed to be eye-catching. It is a 25-foot-long, 10-foot-high, translucent Monroe OESpectrum shock absorber that helps remind consumers about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers. The “Everything Gets Old” program also includes behind-the-plate and baseline banners in several MLB stadiums, reaching millions of additional fans viewing broadcasts throughout the season.
While ride control products aren’t as visible as many everyday consumer items, they play a crucial role in protecting drivers and passengers by helping to provide safe steering, stopping and stability. The custom-built, LED-illuminated shock is towed by a specially equipped sport-utility vehicle that features matching yellow-and-black graphics communicating the inspection message.
The Shockmobile will begin its next tour in June when it travels to Roanoke, Va., and continues to visit locations in the southeast, including Charlotte, Atlanta, Orlando and dozens more.