LIQUI MOLY, the German lubricant specialist, topped its record turnover from 2012. During 2013, turnover increased by 4% to $570 million. In the United States, sales increased by 35 percent. These figures not only make the USA the largest market; it is also the most dynamic.
In the USA, the focus is on German import cars. These cars require special motor oils approved by the automobile manufacturers. LIQUI MOLY has obtained all of these approvals and in this niche the company is particularly successful. Since 2008 turnover has increased by a factor of nearly eight and LIQUI MOLY will be looking to increase the size of its US team next year.
In Germany the turnover figures increased only slightly. The fact that growth was not so high was due to the bankruptcy of one of the home improvement chains and to the great pressure of competition. In the meantime LIQUI MOLY has attained such a strong position in the market, that major jumps in the growth figures can no longer be expected. Export business has boomed, reflected by growth of 10% in 2013. The fact that LIQUI MOLY is being sold in an increasing number of countries is also a contributing factor. In 2013 the company added Nicaragua, Costa Rica and Jamaica to its territories. LIQUI MOLY products are now sold in over 110 countries.