KYB announced its new fall promotion, running Sept. 1 through Nov. 30, which it says is based on the important of vehicle maintenance.

With consumers planning their vehicle maintenance programs to prepare for winter driving, KYB is encouraging them to replace worn shocks and struts by offering $50 back on eligible purchases.

With consumers keeping their cars for longer periods of time, regularly scheduled maintenance has become a much higher priority. Brakes and tires are routine maintenance items, but many consumers are unaware that worn shocks and struts can dramatically increase brake and tire wear, according to KYB.

Worn shocks/struts allow excess forward pitch of vehicles during braking. Increased forward pitch causes faster brake component and tire wear and reduces overall vehicle safety. New KYB shocks and struts can help restore OEM design and handling, reduce brake and tire wear and decrease braking distance, the company says.

“Shocks, struts, tires and brakes work as a system to provide vehicle control.” says KYB Director of Product and Marketing Andy Castleman. “OE Manufacturers design these parts to work in conjunction with each other to provide maximum traction, control and handling. Worn parts can accelerate wear of related parts and reduce control of the vehicle. It’s extremely important to maintain the entire system in order to retain the vehicles’ designed safety and performance standards.”

Official rules and eligible products can be found at www.kyb.com/save.