FRAM Puts Technicians to the 'Test'

FRAM Puts Technicians to the ‘Test’

FRAM launched its new interactive website, Proving Grounds, to give professionals an inside look at the extensive testing that its oil filters are put through.

FRAM, America’s leading oil filter brand, launched its new interactive website, Proving Grounds, to give professionals an inside look at the extensive testing that its oil filters are put through. As the first step in FRAM’s new “Don’t Fail Your Engine” campaign, the website includes videos featuring FRAM Chief Engineer Gary Bilski in their Perrysburg, OH, lab, where he explains and demonstrates all of the rigorous oil filter tests all models are exposed to as part of their quality control process.

“What sets FRAM apart from other filters is the brand’s transparency,” said Duane Pekar, director of marketing for FRAM. “We believe that FRAM is the best oil filter for your engine, and we’re willing to show it.”

Styled after the television show MythBusters, the website features three videos titled Clog Test, Dirt Test, and Burst Test. Each video gives technicians a detailed look and offers insight into the extent to which FRAM filters are tested for performance under pressure, as well as the longevity of the product under pressure. By viewing these videos, professional technicians will have an opportunity to familiarize themselves with FRAM oil filters, as well as the product’s construction and technology.

Further details can be acquired by visiting

You May Also Like

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.

Standard Motor Products, Inc. (SMP) announced it is expanding its Emission Control program, which includes evaporative emission control (EVAP), exhaust gas recirculation (EGR) and positive crankcase ventilation emission control systems.

Standard’s EVAP program features over 1,300 part numbers and includes Vapor Canister Purge Pumps, Vapor Canister Vent Hoses, Vapor Canister Purge Valve Hoses, Canister Vent Solenoids, Fuel Vapor Canisters, Canister Vent Valves, Canister Purge Valves, Fuel Vapor Leak Detection Pumps, Canister Purge Solenoids and more. Recently released Standard EVAP components include Vapor Canister Purge Pumps for more than 2 million General Motors SUVs, like the 2023-21 Chevrolet Trailblazer. Fuel Vapor Canisters have been added recently for the 2022-20 Ford Transit, 2023-19 Nissan Altima and more. Canister Purge Solenoids are new for Dodge and Jeep vehicles through 2024.

CAWA Accepting Applications for MPA Scholarship Awards

The deadline for submitting applications for the MPA Selwyn Joffe Awards is May 31.

Repairify Announces Executive Leadership Changes

The company has named Craig Edmonds as president of asTech among other executive appointments.

KYB Launches New Digital Catalog App

The updated app provides much more accurate part number recommendations, according to KYB.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

Other Posts

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

RNR Tire Express Rides Franchise Momentum Into 2024 

The company said it had a year of growth, with the opening of 15 new franchise locations.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.