FRAM Makes Having Fresh Air a Breeze

FRAM Makes Having Fresh Air a Breeze

Dedicated to keeping technicians informed and educated FRAM, America's leading oil and air filter manufacturer, recently launched two new FRAM Fresh Breeze Cabin Air Filter catalogs.

Dedicated to keeping technicians informed and educated FRAM, America’s leading oil and air filter manufacturer, recently launched two new FRAM Fresh Breeze Cabin Air Filter catalogs. As a follow-up to the development of the FRAM Fresh Breeze Cabin Air Filter, which filters 98 percent of contaminants from the air passing through the filter and is infused with carbon and ARM & HAMMER baking soda to improve the vehicle’s overall air quality inside the cabin, the FRAM team produced the catalogs to aid technicians in understanding the FRAM Fresh Breeze filter and facilitate an easier installation process.

Allowing easy access to the filter models, the new catalogs help technicians quickly find the FRAM part for the vehicles that they are servicing as well as help them determine the installation time for a specific model. Step-by-step installation instructions are included and have been upgraded to provide greater detail and images to help troubleshoot any installation challenges.

The first catalog features a cabin air quick reference guide that includes principal applications, cross-reference information, and installation times, while the second offers complete installation instructions for all of the models offered.

“Our goal when creating these catalogs was to develop a go-to resource for technicians that places everything from the model number to detailed installation instructions right at their fingertips,” said Katina Wall, product manager for FRAM. “We hope the new catalogs help technicians have a better understanding of the FRAM Fresh Breeze product offerings and, in turn, better serve their customers.”

While all vehicles do not come equipped with a cabin air filter, for those that do, FRAM has a part number to fit over 90 percent of these applications. The FRAM team has also dedicated a microsite to the FRAM Fresh Breeze product line. The FRAM Fresh Breeze site features frequently asked questions and the ability to type in a vehicle make and model to access specific information related to its filter applications. Installation bulletins are also available, as well as recently updated model specific product installation videos for download via mobile phones.

For more detailed information, visit www.framfreshbreeze.com.  

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