Federated Expands 'Two Guys Garage' Sponsorship

Federated Expands ‘Two Guys Garage’ Sponsorship

Federated Auto Parts will continue its sponsorship of the popular television show "Two Guys Garage" on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled "TechTalk by Federated Auto Parts." In addition, "Break Room" segments will highlight the innovative and high-quality parts supplied by Federated's manufacturing partners.

Federated Auto Parts will continue its sponsorship of the popular television show “Two Guys Garage” on SPEED in 2012. As part of the new agreement, Federated will sponsor a regular segment entitled “TechTalk by Federated Auto Parts.” In addition, “Break Room” segments will highlight the innovative and high-quality parts supplied by Federated’s manufacturing partners.

“Federated Auto Parts is pleased to once again partner with ‘Two Guys Garage,’” said Phil Moore, senior vice president of Federated Auto Parts. “We are expanding our presence with regular educational features on every show, highlighting the quality brand name parts and outstanding service provided by Federated, our Car Care Center members and our loyal vendor partners. We had an excellent response to our association with ‘Two Guys Garage’ last year and we look forward to another great season.”

“TechTalk by Federated Auto Parts” will be featured on every episode of “Two Guys Garage” in 2012, starting April 28 and running through November 2012. The focus of the segments will be education and training, with added emphasis on the problem-solving parts provided by the aftermarket.  In addition, the segments will cover new products from Federated’s manufacturing partners as well as time-saving installation techniques. The information will be provided in a question and answer format.

“Break Room” will feature specific parts from Federated vendors, highlighting the benefits of installing high-quality brand name parts and the importance of the technical expertise and knowledgeable service provided by Federated Car Care Centers.

Both segments will become available on the Federated Auto Parts website and YouTube channel after airing.

“Federated will continue to be an integral part of ‘Two Guys Garage’ as we carry out our strategy to promote the advantages of Federated Auto Parts and Car Care Centers and the quality brand names we supply,” said Moore. 

  

You May Also Like

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage.

The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Other Posts

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.