Elite has announced that it well be presenting its Marketing Auto Service seminar in Southington, CT, on April 27th. The seminar will be presented by Joe Marconi, who runs two of the top shops in the U.S., has received the CARQUEST Excellence Award, has served on numerous industry panels, and is regarded as an industry leader when it comes to marketing auto repair.

This seminar will help shop owners learn how to effectively position their companies against their strongest competitors, and how to set the same money-saving advertising budgets used by the top shops in America. Marconi will also teach shop owners how to identify their perfect customers by analyzing their customer bases, asking the right questions, and doing some simple math. The seminar will cover the secrets used by the world’s biggest brands when it comes to putting together the great ads, what the top shops in America are doing with their websites, how to capitalize on Social Media, and the most common marketing mistakes made by shop owners. Finally, shop owners will learn to turn their customers and employees into raving-fan marketers, and how easy it is to compete against the low price advertisers.

This seminar is sponsored by CARQUEST, so all CARQUEST customers will receive special pricing. For more information on this seminar, or to reserve your seat, visit the seminar web page at http://www.eliteworldwidestore.com/carquest.html .