E-Tailing Study Reveals That Professional Technicians Make More Online Parts Purchases Than Consumers/DIYers

E-Tailing Study Reveals That Professional Technicians Make More Online Parts Purchases Than Consumers/DIYers

Contrary to conventional wisdom, the largest portion of the online purchasing, or e-tailing, market for replacement parts is the professional technician segment, according to “E-Tailing in the Automotive Aftermarket,” a new report from the Auto Care Association. In addition, professional technicians purchase a slightly different mix of products, compared to the consumer/DIY portion, which results in a higher dollar volume.

The digital study analyzes the online retail market for sales of aftermarket parts, and serves as the foundation for the Auto Care Association to provide a unified estimate of online sales within the aftermarket. The full report provides a comprehensive analysis of the e-tailing channel based upon a triangulated analysis of pre-existing studies, existing data, consumer and installer surveys and in-depth interviews (IDIs) within the auto care industry.

In addition to the full report, the research also is available in these four modules:

• Executive Summary provides an overview of all the key component study findings, which include insights from the market sizing, repair shop/installer and consumer research.

• Market Size and Growth totals dollar volume of replacement parts sold via e-tailers for 2013 in consumer dollars.

• Repair Shop/Installer Survey Results includes an in-depth analysis of the repair shop’s usage of e-tailing within their business.

• Consumer/Vehicle Owner Survey Results examines the DIY automotive consumer and their e-tailing habits.

IMR Inc. and The Martec Group were commissioned by the Auto Care Association to perform the research and modules for this report. Each version of the report is priced differently for Auto Care Association members and non-members. For pricing and more information, visit www.autocare.org/etailing.

You May Also Like

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage.

The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Other Posts

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.