Continental Expands ATE Disc Brake Rotor Coverage

Continental Expands ATE Disc Brake Rotor Coverage

Twenty-five new SKUs have been added to the program, now covering more than 87 percent of European vehicles.

Continental has expanded its ATE Disc Brake Rotors program with 25 new SKUs for European makes, boosting the application coverage for European vehicles to more than 87 percent. The program, which also delivers exceptional coverage for Asian and domestic vehicles, features a range of OE-quality disc brake rotors designed to meet specific vehicle and customer applications.

ATE Original Brake Rotors are built to surpass even ECE-R90 standards. Offered in applications to fit a wide range of vehicle models and requirements, every rotor corresponds exactly to the brake discs originally installed by the manufacturer, whether smooth, drilled, high-carbon, one-piece, pinned or riveted, and with or without wheel bearings. ATE Original brake discs offer extensive European coverage.

ATE PowerDisc Brake Rotors feature a stylish, custom appearance and an innovative technology that ensures safe braking even in wet conditions and in critical situations, according to Continental. A patented multi-function groove is machined into the rotor to help remove dirt and gases that form under the pad during braking, which helps to reduce fading and prevent scoring. This groundbreaking ATE innovation also reveals the amount of wear on the rotor at a glance and serves as a convenient replacement indicator for technician and customer alike, the company adds.

ATE Single Pack Brake Rotors are designed to deliver exceptional braking performance with ultra-low noise and vibration. They are built from OE material and match the high-carbon content of the OE part. The rotors are high temperature resistant and incorporate a special corrosion protection coating. Full axle coverage is offered for an extensive range of European makes and models. Each rotor is sold individually.

According to Dan Caciolo, head of Product Management for Continental Independent Aftermarket Powertrain & Brake Systems, “Our ATE disc brake rotors are precisely manufactured from the highest-quality OE materials to match original disc brake requirements. The rotor program is built on over 100 years of brake systems experience, and we can offer our customers just what they need to deliver optimal braking performance and the correct rotor for each individual application.”

You May Also Like

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Standard Motor Products (SMP) has introduced 276 new part numbers since the start of the year. Included in the release is new coverage for 77 product categories, and 43 part numbers for 2022 and 2023 model-year vehicles.

Evident in this release is SMP’s continued commitment to the hybrid and electric vehicle market through its Standard and Four Seasons brands. This release includes a universal Battery Pack Charging Cord for electric vehicles, as well as a multitude of parts for hybrid vehicles. Brake Pedal Travel Sensors are now offered for several hybrid models, including the 2017-11 Lexus CT200h and 2019-2014 Toyota Highlander. Park Assist Cameras are now available for the 2012-2010 Lexus HS250h, and a Power Sunroof Motor is now available for the 2020-2013 Nissan Pathfinder. A total of 88 new Sensors, Switches, Actuators, and Connectors have also been added, including Power Door Lock Actuators, Charge Air Coolers, and Vehicle Speed Sensors, expanding SMP’s powertrain-neutral coverage.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Other Posts

Belt Measuring Tool (VIDEO)

Use the correct tool to measure the effective belt length at the cord line. This video is sponsored by Continental.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.