Centric Parts, a division of APC Automotive Technologies and a manufacturer and supplier of aftermarket brake and chassis solutions, earned the prestigious 2019 Best New Product Line award from the Import Vehicle Community for its new GCX Application-Specific Disc Brake Rotor Line. The award was presented on Nov. 5 at the 2019 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas during the Import Vehicle Community’s Import Products and Marketing Awards ceremony.
The Import Vehicle Community’s Import Product and Marketing Awards consist of 10 categories and recognize innovative products and marketing programs designed to serve the import aftermarket. In accepting the award, Ken Selinger, VP of product management, noted, “We are extremely delighted to receive this award because it recognizes Centric Parts’ industry-leading efforts to positively and tangibly elevate the heavily commoditized rotor product category to true ‘value-added’ status. Our GCX Application-Specific Rotors are a home run for all of our distribution channels. GCX definitively solves key brake service issues for professional technicians, while concurrently driving higher levels of operational efficiency and profit for our warehouse distributor partners with an over 70% reduction in SKUs.”
Jayme Farina, APC VP of sales, stated, “Our new GCX Application-Specific rotor line is perhaps the most electrifying product I have sold in my career. It is a clear solution to any confusion in the rotor market space. The new GCX Application-Specific rotor line is both well designed and an efficient rotor solution. The fact that our product and engineering team was able to analyze this highly competitive category and then deliver innovation on so many fronts is exciting! Centric Parts’ focus on the key performance benefits that reward both technicians and distributors is groundbreaking for the rotor category.”
Selinger also noted, “GCX is unique in that it is the first and only rotor solution to deliver both application-specific metallurgy and anti-corrosion coatings applied to ensure specific compatibility with the OE friction type. Since the launch earlier this year, we’ve seen great sales velocity and we admittedly had to ramp up our supply to keep up with demand.”
Farina added, “GCX Application-Specific Rotors also deliver the added benefit of matching the OEM configuration – so whether a vehicle is manufactured with drilled and/or slotted rotors, the replacement GCX/rotor precisely matches the OEM equipment making it truly application-specific in every important performance measurable.”