B.R.A.K.E.S. Teams Up With Brembo As Newest Presenting Sponsor

B.R.A.K.E.S. Teams Up With Brembo As Newest Presenting Sponsor

B.R.A.K.E.S. has announced an exciting new partnership with Brembo, a leader in the manufacturing of high performance brake products. Brembo will be the presenting sponsor of the Panic Stop Exercise, a relationship which will help to enhance and increase B.R.A.K.E.S.' efforts to save the lives of teenage drivers.

The mission at B.R.A.K.E.S. (Be Responsible and Keep Everyone Safe) has been a simple one since the non-profit organization was founded in 2008 by Doug Herbert, the NHRA and IHRA Top Fuel racer who lost his two young sons, James and Jon, in a fatal traffic accident in January of that year.

To prevent other families from suffering that same monumental tragedy and heartbreak.

Since then, B.R.A.K.E.S. has provided its Teen Pro-Active Driving Course to thousands of young motorists across the country, teaching them — free of charge — to be more conscientious, alert and competent behind the wheel. The course consists of five hands-on exercises which include Accident Avoidance, Distraction Exercise, Drop Wheel/Off Road Recovery Exercise, Car Control and Recovery Exercise, and Panic Stop Exercise.

B.R.A.K.E.S. has announced an exciting new partnership with Brembo, a leader in the manufacturing of high performance brake products. Brembo will be the presenting sponsor of the Panic Stop Exercise, a relationship which will help to enhance and increase B.R.A.K.E.S.’ efforts to save the lives of teenage drivers.

“I am so proud that Brembo, the industry leader in high performance braking systems has joined our mission to put the BRAKES on teen driving accidents,” said Doug Herbert. “Our 501(c)3 charity has trained over 8,000 teens to be better drivers and avoid accidents and we are very thankful to have support from Brembo.”

“I think it’s great that Brembo is supporting B.R.A.K.E.S. in teaching safe driving,” said Reilly. “We have been speaking to them about our program for a while, they wanted to become more involved with our program and we found the perfect fit as the presenting sponsor of the Panic Braking Exercise. Every student and parent will get a chance to be trained and try out the proper use of the anti-lock braking system.

“It’s neat to see industry leaders support our cause. The more support we can raise, the more teens we can train”

“For over 50 years, Brembo has been dedicated to building high-performance brake products that emphasize safety and reliability,” stated Dan Sandberg, president and CEO of Brembo North America. “So it seems perfectly natural that we support the training efforts of B.R.A.K.E.S.

Doug Herbert and Matt Reilly (B.R.A.K.E.S. Director) have done a tremendous job of educating teenage drivers and their parents about the importance of safe and responsible driving.”

For additional information on B.R.A.K.E.S. or to make a tax-deductible donation, log onto www.putonthebrakes.org.

You May Also Like

Schaeffler, ATSG Partner to Support Technical Education

Schaeffler will provide ATSG members with ongoing education and technical resources.

Motion technology provider Schaeffler announced it entered into a partnership with ATSG to become its primary sponsor. Through this agreement, Schaeffler will provide ongoing technical education support to the members of ATSG, which has offered technical support and repair information for transmission technicians for almost 40 years.

Through its LuK brand, Schaeffler’s partnership with ATSG will "bring significant educational benefits to technicians in the aftermarket transmission repair industry," the company said. Schaeffler added it will deliver technical educational content to ATSG members via in-person and online training events focused on trouble shooting and repair best practices.

MEYLE Expands Electronics, Sensor Product Portfolio

The focus is on assistance systems and engine and transmission management, with more than 300 new part numbers.

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Other Posts

Please Take Our Brakes/Rotating Electrical Survey

By entering, you’ll have a chance to win a $100 gift card or one of 10 $25 gift cards!

Wheel Bearing Analysis

What creates endplay? What creates noise?

Servicing Wheel Bearing Seals

As a rule, wheel bearing seals should never leak.

Non-Directional Rotor Finishes

Today, non-directional finishes on new brake rotors still serve the same purpose, but they also help in the bedding of some friction formulations.