Auto Pride Partners with Identifix

Auto Pride Partners with Identifix

Identifix, a source of online and hotline diagnostic and repair information, recently announced it has signed an agreement with Auto Pride to introduce Identifix services to all of their Auto Service Experts shops nationwide.

Identifix, one of the nation’s premier sources of online and hotline diagnostic and repair information, recently announced it has signed an agreement with Auto Pride to introduce Identifix services to all of their Auto Service Experts shops nationwide.

"Our mission is to provide products that enable shops to find fixes faster; excel in their businesses and earn more money. We are excited to provide Identifix services to Auto Pride Auto Service Expert Shops and add value to their businesses," commented Jeff Sweet, president of Identifix.

Auto Pride’s marketing director, Melissa Jolls, added, "Identifix’s Direct-Hit can reduce un-billable hours, provide quicker turn-around time and result in fewer comebacks. It also features a unique preventive maintenance sales and productivity tool that will help drive more business into the bays. We have to strive to continually raise the bar as our customers demand more of us. It is programs like Identifix that help us ‘Raise the Bar.’"

Identifix’s Direct-Hit is an award-winning subscription-based online diagnostic product. Direct-Hit provides quick fixes, time saving diagnostics and real world information that facilitate quick and effective vehicle diagnoses. Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft’s MSN.Auto website for used vehicle reliability and reparability data.

The Identifix Repair Hotline is a pay per call hotline annually used by more than 10,000 automotive shops. Calls are routed to 39 Identifix ASE-certified master technicians who each specialize in one carline. The Repair Hotline produces a first call resolution rate of 72% with a 94% customer satisfaction rate.

For more information on Auto Pride, visit

For more information on Identifix, visit

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