ATP Automotive has launched a new website at www.atpautomotive.com, featuring a fresh, functional design that reflects the company’s new corporate identity.

“We know our customers’ time is valuable, so we kept them in mind when we developed our new ATP Automotive website,” said Roy Lipner, president and CEO of ATP Inc. “The new site is designed to be a useful, easy-to-navigate resource of in-depth product information, customer support materials and the latest news from ATP Automotive.”

Visitors to the new ATP Automotive website can access the company’s catalog, find detailed product information and search for a product by vehicle year, make and model right on the homepage. Technical information and installation instructions, as well as company news, leadership profiles and sales team contact information, are featured along with a special log-in section for distributors.

“We have made many positive changes at ATP Automotive as part of our ongoing commitment to be a valued supplier to our customers,” said Lipner. “From our new website to updated packaging and new products, we are dedicated to continuous improvement and complete customer satisfaction.”

Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.