American Force Wheels has announced that the second annual Dream Wheels Sweepstakes winner is Toby Amy of Mesa, Arizona. He, along with hundreds of others submitted a video telling the company why he deserved to win. Toby will receive a trip for two to Miami, $150 cash per day spending money, accommodations at a four or five star hotel and he will work with American Force Wheels’ R&D team to design and develop a one-of-a-kind wheel. He will then have the opportunity to watch as his dream wheels are made. The wheels will be mounted on tires provided by Interco Tire Corp. and then shipped to a Mesa dealer for local installation.

Nick Chin, marketing director for American Force Wheels, said, “Of course, we all know the purpose of the 2015 Dream Wheels promotion was to create brand awareness. However, it goes much further, much deeper than that.”

According to Chin the promotion had a two-fold objective. First and foremost, the company says it wanted to educate and inform consumers that American Force Wheels produces nothing off-the-rack. Every wheel made is 100 percent custom-made. It is because of this the company is able to achieve its second objective — a direct connection with anyone who buys its products. The company says customers become more than just a number. In most cases, they become lifelong friends, enthusiasts who share a common interest and a love for their truck.

“There is a very genuine human element to this manufacturing company,” said American Force Wheels Owner and President Ray Shadravan. “It’s not like other companies, including truck accessory manufacturers, even big box stores. In many cases, those companies never speak with or communicate with customers except to email an invoice or order confirmation. In the case of American Force Wheels our roots run deep, we never forget where we came from and by design we created our business model to allow for total customer engagement.”