The Automotive Communication Council (ACC) has announced the agenda for its 2015 annual conference. This year’s event will be held April 14-16 in downtown Austin, Texas, at the Sheraton at the Capitol.
The agenda is designed to inspire new ideas and thought-provoking marketing, and will include the following educational sessions:
• “How Aftermarket-Specific Training Benefits You And Your Company”
presented by Donna Wagner, Northwood University
• “Real-World Strategies for Today’s Promotional Marketplace” presented by John Portelli and Charlie Farah, Advertising Checking Bureau
• “Event Marketing – Making the Most of your Face-to-Face Activations” presented by Matt Tumulty, FreemanXP
• “Listen to your Customers – Lessons from iATN, the World’s Biggest Technician Forum” presented by Scott Brown, iATN
• “Technician Owner Panel” moderated by Tom Marx
• “The Undeniable ROI of Knowledge – How to Use E-Learning to Market, Engage and Increase Revenue in the Automotive Aftermarket” presented by Paul Louwers and Mike Hobbs
• “Music & Marketing – Amazing Success of Austin City Limits” presented by Tom Gimbel, Austin City Limits.
• “New Ways to Use Data to Target Repair Professionals and Consumers” presented by Al Haberstroh and Brian Wheeler
• “The Auto Care Association – 2015 Update” presented by Jennifer Ortiz, Auto Care Association
• Numerous group discussions designed to stimulate enlightenment and problem-solving
In addition, networking opportunities will encourage interaction with marketing peers, and all planned events are inspired by Austin’s local culture. A rooftop networking experience at Maggie Mae’s offers a panoramic view of the Austin skyline, while a sunset “bat cruise” will provide the unique experience to observe flight of the largest urban bat colony in the world.
The ACC annual conference will begin at 1:30 p.m. on Tuesday, April 14 and conclude at 12 p.m. on Thursday, April 16. All ACC members and non-members are welcome. Early-bird registration is available through Monday, March 13, and is $450 for ACC members, and $550 for non-members. Registration is still available after March 13, but registration fees will increase to $550 for ACC members, and $650 for non-members.
For more information or to register, visit http://accmeeting.org/ or contact Nancie Boland at 573-723-1868. Information is also available on Facebook and LinkedIn, under the Automotive Communication Council group page.