The SUV & CUV Tire Megatrend
Larger rim diameters and greater consumer expectations have further complicated a complex tire market.
Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series
Yokohama’s GEOLANDAR M/T G003 to be the spec tire.
Yokohama Kicks Off Fall With National Rebate Offer
Yokohama Tire has launched its latest national rebate promotion with the start of fall. From now through Oct. 31, consumers can earn up to $80 in the form of a Yokohama Visa prepaid card after purchasing a set of four select Yokohama tires.
Yokohama Premiers New All-Season Avid Ascend LX Tire
Yokohama says the Ascend LX offers longer treadlife, dependable winter traction and a quiet ride, as well as an 85,000-mile tread life warranty on all sizes and speed ratings.
Yokohama Celebrates 100th Anniversary
The Yokohama Rubber Co. (YRC) is celebrating 100 years of business since opening its first facility in 1917. Today, Yokohama has evolved into a $6 billion global brand with facilities in 120 countries and more than 20,000 employees worldwide. “This is a remarkable achievement for Yokohama,” said Hideto Katsuragawa, YRC member of the board and
Yokohama Tire Corp. Launches GEOLANDAR Moab Adventure Sweepstakes
Yokohama Tire Corp. (YTC) is giving away the ultimate driving adventure. In the tiremaker’s sweepstakes, the “GEOLANDAR Moab Adventure,” one winner and a guest will receive a guided, two-day off-road tour in Moab, Utah.
Yokohama Tire Corp. Adds A Kick To Its ‘Spring Getaway’ Promotion
Now through June 4, consumers can get their choice of the new 2016-’17 Chelsea Football Club (FC) jersey or a $60-$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires.
Yokohama And KaBOOM! Partner Again At Yokohama Tire LPGA Classic
Yokohama Tire Corp.’s (YTC) cause marketing partner, KaBOOM!, will once again have a presence at the upcoming Yokohama Tire LPGA Classic Aug. 27-31 in Prattville, Alabama. YTC and KaBOOM! – a national nonprofit organization dedicated to ensuring all children get the balanced and active play they need – signed a multi-year, multichannel partnership, which includes
Yokohama Tire Corp. Kicks Off Its ‘Summer Joyride 2’ Promotion
Yokohama Tire Corp. (YTC) has announced a new promotion with “Summer Joyride 2.” The promotion, which runs until Aug. 31, offers customers a $60 Visa prepaid card after purchasing a set of four select Yokohama tires. Consumers also can donate part or all of their rebate to YTC’s charity partner KaBOOM!, when registering for the
Yokohama Offers Fans A Chance To Attend Yankees Game At Yankee Stadium
Yokohama Tire Corp. (YTC) has teamed up with Major League Baseball’s New York Yankees to bring fans the “VIP Experience.” From now until July 31, Yokohama will be running an online sweepstakes for fans and, at the end, one lucky winner and three guests will get to go to Yankee Stadium to watch the 27-time