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Yokohama Tire Continues Support For New York Yankees, Los Angeles Angels

Yokohama Tire Corp. (YTC) steps up to the plate this season by sponsoring two Major League Baseball teams: the New York Yankees and Los Angeles Angels. This will be the fifth year for YTC’s sports marketing partnership with the Yankees and its sixth with the Angels. “The Yankees and Angels have extremely dedicated fan bases,”

Yokohama Tire, KaBOOM! Build New Playground In Southern California

Following the launch of their partnership announced in late 2014, Yokohama Tire Corp. (YTC) and KaBOOM!, national non-profit organization dedicated to bringing balanced and active play into the daily lives of all kids, has built a new playground in Southern California. Yokohama joined forces with KaBOOM! and community groups Habitat for Humanity of Orange County,

Yokohama Tire Partners With Non-Profit To Help Encourage Kids To Be Active

Expanding on an initial partnership announced in late 2014, Yokohama Tire Corp. (YTC) has inked a three-year multichannel partnership with KaBOOM!, national non-profit organization dedicated to bringing balanced and active play into the daily lives of all kids, particularly those growing up in poverty in America. The partnership will include cause marketing campaigns, playground builds

Yokohama Steps Up Motorsports Programs For 2015

Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corp. says its (YTC) 2015 motorsports season is ready to roll. “Yokohama prides itself on the breadth of our racing program and how it pushes our tire development,” said Duane Sampson, YTC manager, motorsports.

Yokohama Tire Corp. Launches New Commercial Mobile Website

Yokohama Tire Corp. (YTC) has launched an all-new commercial mobile website. The site provides fleet owners, operators and dealers new ways to connect with the company – including direct access to Yokohama’s Emergency Service (YES) for roadside assistance, tools such as the Air Inflation Calculator and Fuel Savings Calculator, a dealer locator and product information.

Yokohama Kicks Off ‘Autumn Escape’ Promotion

Yokohama Tire Corp. (YTC) is helping consumers get ready for fall with a new national mail-in rebate promotion. The “Autumn Escape” campaign, which runs through Nov. 17, offers consumers a $60 Visa prepaid card after the purchase of any set of four Yokohama GEOLANDAR H/T-S, AVID Ascend, AVID ENVigor or AVID ENVigor ZPS tires.

Fans Can Score With Yokohama Tire Corp.’s New Baseball Promotions

Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers, the company says. This season, the Fullerton, Calif.-based tire maker is pitching what it calls another masterpiece: free Cincinnati Reds jerseys and a “VIP Experience” with the New York Yankees. The two promotions, according to Alan Holtschneider, YTC manager, advertising, promotions and events, run through July 7.

Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns

Hosted by Fred Koplin, Yokohama director of marketing communications, the new video in the Tires 101 segment is designed to help consumers understand the difference between various types of tires.