The FRAM Team Lets Consumers and Professionals Put its Filters to the Test

The FRAM Team Lets Consumers and Professionals Put its Filters to the Test

Cutting oil filters in half, caking them with dirt and oil, and subjecting them to extreme pressure - just another day at FRAM's Perrysburg, OH, testing lab.

Cutting oil filters in half, caking them with dirt and oil, and subjecting them to extreme pressure – just another day at FRAM’s Perrysburg, OH, testing lab.

Earlier this year, leading U.S. oil filter brand FRAM launched Proving Grounds, an interactive website aimed at giving professionals and consumers a behind-the-scenes look at the brand’s extensive product testing. As part of the “Don’t Fail Your Engine” advertising campaign, the website incorporates a series of videos, styled after the television show Mythbusters, that gives viewers an in-depth look at each of the rigorous tests many of the oil filters are exposed to as part of FRAM’s engineering development and quality control processes.

“Our Proving Grounds site has given consumers and professionals a first-ever look ‘behind the curtain,’” said Jim Brown, director of marketing for FRAM. “We want people to see exactly what our brand stands for – quality and absolute transparency. FRAM filters are built to last, and we’re excited to prove it.”

The website features three videos, titled “Clog Test,” “Dirt Test” and “Burst Test.” Each video shows the actual tests in action, and shows the extent to which FRAM filters are tested for performance under pressure, as well as the longevity of the product under pressure.

Beginning in early 2012, FRAM will be adding three new video modules to the Proving Grounds website. The videos will cover information on paper vs. metal end caps, filter construction, and filter media. Additionally, FRAM is developing a mobile site that professionals and consumers will be able to access via QR codes on product packaging. For more details, visit FRAM.com/proof.

You May Also Like

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun Auto Tire & Service acquired Carrollton Complete Automotive as part of its expansion and growth of automotive and tire service across Texas.

“The addition of Carrollton Complete Automotive is another step in our commitment to be the leading automotive service and tire provider in the great state of Texas,” Sun Auto Tire & Service CEO Tony Puckett said. “Carrollton Complete Automotive is a fixture within the community, and we are honored to have their resolute team become part of the Sun Auto family.”

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Other Posts

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.