Attendee and media registration for the 2011 SEMA Show is now open at www.SEMAshow.com/register. The annual trade-only event takes place Tuesday-Friday, November 1-4, 2011, in Las Vegas, NV.

“Preregistering online is the easiest and most economical way for buyers to obtain credentials to the SEMA Show,” said Peter MacGillivray, SEMA VP of events and communications.

Buyers registering at www.SEMAshow.com/register before the early registration deadline pay just $25. They will also be sent their badges in the mail in advance of the event, allowing them to hit the show floor immediately when the SEMA Show opens on November 1.

While media credentials will be available for pick up onsite in the Media Center, preregistering will avoid delays ensure that media are able to maximize their time at the Show. Media will also be able to utilize exclusive benefits available only to editors and reporters in the Media Center.

The SEMA Show is the world’s largest automotive trade gathering, where manufacturers and buyers of automotive specialty parts and equipment gather to do business each year. The event attracts more than 100,000 industry professionals from more than 100 countries each year. For more details, visit www.SEMAshow.com.

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, (909) 396-0289.