Champion Laboratories has launched a “new-and-improved” online catalog through the ShowMeTheParts.com private-label catalog program.

Champion Laboratories said it has already received positive feedback from customers using the new online catalog, while the ShowMeTheParts.com process allows any necessary changes and modifications on the supplier end to be made quickly and accurately. This creates faster inventory turnaround and optimized sales growth opportunities for Champion Laboratories and its customers, said the company.

“The key benefit to this online catalog application for our clients is their ability to access updated catalog data on a timely basis,” said Paul Ankenbrandt, supervisor of technical resources for Champion Laboratories. “We found this gives us the ability to communicate more product and technical data to the end-users of our filters.”

The enhanced online catalog provides features a new, improved look; easier and faster catalog applications search; new products features, including a buyer’s guide; new partial-parts number search capability; improved cross-reference and part-search features, including image, product, attributes and a complete application list; and a new comprehensive knowledge center, including tech bulletins and installation instructions.

“We had offered our online catalog for years as a value-added service to our clients when we realized that this enhanced program was something the industry was driving toward,” said Ankenbrandt. “We have a great partnership with Vertical Development, the developers of ShowMeTheParts.com, and the investment in online cataloging is worthwhile since it benefits the long-lasting relationships we have with our customers.”