Following up on the success of 2008, professional technicians and counterpeople who stand behind the Autolite brand can again look forward to being rewarded for their loyalty throughout 2009.

To thank professional technicians and countermen that use Autolite products, the brand has enhanced its year-long promotional calendar to offer eight different programs and a range of prizes.

Back by popular demand, the Autolite team will be offering their Endless Rewards Premium Loyalty Program to counterpeople and professional technicians. New to the program this year, counter staff can earn double points on Autolite XP Xtreme Performance spark plugs during the month of May. In addition, Autolite is offering an array of new prizes with several choices of Autolite and NASCAR branded apparel. There is also a chance to save at the gas pump with an expanded Gas Card Sweepstakes. Running through the duration of both programs, the Gas Card Sweepstakes offers five grand prize $500 gas cards. Professional technicians and counter staff are automatically entered to win simply by participating in any of these loyalty programs. No purchase is necessary. The sweepstakes for professional technicians ends December 31, 2009 and the Counterperson sweepstakes ends October 1, 2009.

This year, the Autolite brand also introduces the new Fender Cover Program, running May to September, which allows technicians to receive an Autolite branded Fender Cover for ordering a per order minimum of $250 worth of Autolite spark plugs, ignition wires and/or coil-on-plug boots.

Created for professional technicians, the Autolite Professional Technician Kit and Cabinet Programs will run from January through December. The Technician Kit Program rewards professional technician accounts that have a minimum Autolite spark plug purchase of $400 with an Autolite branded shop clock, bay banner, door decal, Autolite catalog, PLP brochure and two Autolite hats. The Cabinet Program rewards professional technicians that have a minimum purchase of $400 on any combination of Autolite XP Xtreme Performance, Autolite Double Platinum and/or Autolite Platinum spark plugs with an Autolite cabinet that can be used to display spark plugs and other shop products.

Counterpeople can help their customers save money when they promote the Autolite Mail-In Rebate Program. January through November, the program offers up to $32 in rebates on Autolite spark plugs and $6 for the Autolite Professional Series Wires.

The Autolite brand is offering additional programs in 2009 including the Autolite Counter Stool Program and Autolite Jacket Program. The Counter Stool program gives counterpersons and professional technicians an Autolite branded counter stool when they sell a per order minimum of $400 of any combination of Autolite spark plugs, ignition wires and/or coil-on-plug boot products. The Jacket program gives professional technicians and counterpersons an Autolite/NASCAR branded performance bomber jacket when they sell a per order minimum of $300 worth of Autolite XP Xtreme Performance, Autolite Double Platinum and/or Autolite Platinum spark plugs.

For more details on any of the 2009 Autolite sales promotions, professional technicians and counter staff should contact their Honeywell CPG sales representative. For more product information, they should visit www.autolite.com.