The Affinia Under Vehicle Group has launched its “Bay Days” sales initiatives to increase product sales for its Raybestos and Spicer brands by going directly to the independent service bay/repair shop.

Through October, the sales force will be targeting non-buying service dealer/technician prospects for brief in-person sales calls in which key advantages about the brands will be communicated. Each sales person will be spending the majority of their time making sales calls over the course of the blitz period.

“The ‘Bay Days’ sales promotion is an excellent way for us to take our brand messages directly to potential customers to communicate the many benefits of using the best brake and chassis parts in the industry," said Mike Fiorito, vice president of sales.