The media is communicating the “Be Car Care Aware” message as evidenced by the dramatic increase in the number of stories and interviews that occurred during the past year as a result of Car Care Council public and media relations outreach.
“With record high gas prices and the introduction of the new Car Care Guide in 2006, news stories featuring the Car Care Council have run nationally and in all 50 states,” said Rich White, executive director of the Car Care Council. “The surge in media use of consumer tips and information as part of the “Be Car Care Aware” campaign demonstrates that their viewers and readers – motorists – are genuinely interested in credible information about preventative vehicle maintenance.”
Among the media successes of the campaign in 2006:
- Television coverage on CNN, Fox News, CBS Early Show and in major markets including the Chicago, San Francisco, Tampa, Detroit, Orlando, Cleveland, Charlotte, Honolulu, Oklahoma City, Hartford and Washington DC.
- Newspaper stories appeared in such major dailies as the Washington Post, Detroit Free Press, Tampa Tribune, Tampa Record, Dallas Morning News, Seattle Post-intelligencer, Seattle Times, Las Vegas Journal-Review, Cleveland Plain Dealer, Fort Worth Star-Telegram, The Tennesean, Minneapolis Star-Tribune, Columbus Dispatch, and Milwaukee Journal-Sentinel.
- Web stories appeared on such websites, including ABCNews.com, CNN Money, Forbes, Investors Business Daily, BusinessWeek, MSNBC.com, YahooNews, Car & Driver and Popular Mechanics, plus numerous television station sites.
- Readership of Car Care Council syndicated stories has topped 400 million.
The Car Care Council is the source of information for the “Be Car Care Aware” campaign, educating consumers about the benefits of regular vehicle care, maintenance and repair. For more information about the “Be Car Care Aware” campaign or to order your free 56-page copy of the Car Care Guide, visit the Car Care Council website at www.carcare.org.