CSK ProShop, the wholesale side of CSK Auto, Inc., has announced an agreement with NASCAR to offer the CSK ProShop NASCAR Performance Network, a membership program intended to help qualified independent auto repair shops compete with other nationally-branded competitors.
Benefits of the CSK ProShop NASCAR Performance Network program include a nationwide repair warranty supported by more than 30,000 participating repair shops in all 50 states, a comprehensive marketing and advertising package flying the NASCAR and CSK ProShop co-branded logo, complete diagnostic resources and a business locator service on NASCAR.com.
“The CSK ProShop NASCAR Performance Network program lets us bring something unique to the automotive service professionals we serve — the ability to attract new business by offering trusted NASCAR-licensed replacement parts and a nationwide repair warranty program on work performed at their shops,” said Greg Livingsto, vice president of CSK ProShop. “Consumers looking for quality auto repair shops will be naturally attracted to businesses associated with NASCAR.”
The CSK ProShop NASCAR Performance Network membership program is the first co-branded initiative of its kind. The co-branded venture will be represented through the use of a CSK ProShop NASCAR logo, which will be incorporated into all avenues of communication, advertising and promotion.
“We’re excited about this new relationship with CSK Auto,” said Mike Dever, director of the NASCAR Performance Network. “We see the program as another way NASCAR can support its 75 million fans who are looking for quality repair shops, and at the same time add value to auto repair businesses that are looking for better ways to serve their customers.”
For additional information, visit www.cskauto.com.